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Marketing Operations Manager

Expired Job

Miller Heiman Group Arlington , VA 22201

Posted 4 months ago

Overview

Why STRATEX

As a recognized leader of performance education solutions, Strategy Execution combines the best of cutting-edge university research and proven business techniques to deliver workforce learning that bridges the strategy execution gap. Essentially, we help enterprise-level organizations increase employee alignment and engagement by standardizing the way project-based work is carried out.

There's not one multi-million dollar strategic initiative that doesn't require a deep understanding of project work- Strategy Execution helps organizations apply the same principles and tactics globally regarding people and process, so they can more strategically attain corporate objectives through improved project performance. The result? Improved teams, capability and capacity that ensures greater success, greater growth and greater revenues.

What Impact You Will Have:

The Marketing Operations Manager position owns the day-to-day management and use of the Marketing Automation System (Marketo.) Reporting to the Managing Director, Marketing, this role is aligned to strategic and tactical support of the global marketing (demand generation) initiative.

The Marketing Operations Manager will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting.

A successful candidate must be a marketing technologist with a strong understanding of marketing tactics and the ability to leverage marketing technologies to execute and report on marketing initiatives. Ability to collaborate within the organization (IT, global marketing and sales) and outside (Marketo, marketing consultants, marketing technology vendors) is required for this role.

Responsibilities

A Day in the Life:

Day-to-day work in global Marketing Automation System:

  • Scope, create, and test global nurture programs that align content offers to the buyer's journey

  • Work with marketing leaders to define cross-channel marketing initiatives and align Marketo programs to meet defined goals

  • Independently build, test, and launch programs

Global Governance and Support:

  • Global Support:

  • Support Strategy Execution's global offices in day-to-day use of Marketo

  • Ensure global office continue to progress in system usage, highlighting best practices, new features and creative ways to market to their audience

  • Create and deliver how-to documentation and user training

  • User Support:

  • Contact when users are having trouble using Marketo efficiently or correctly (how to build a program, how to create a Smart List)

  • Training of new marketing team members on Marketo

System Administration:

  • Alignwith marketing to drive and execute the Marketo and system strategies associated with projects like website redesigns, brand changes, and new product releases

  • Work with IT and Operations teams on data and process-related projects (particularly around the integration between Marketo and Salesforce.com)

  • Support the evaluation and implementation of integrations between Marketo and other marketing technologies

  • Keep up with key marketing automation industry best practices and identify ways to best leverage trends to support marketing initiatives

Data and Reporting:

  • Manage Marketo database through data standards and governance and executing data maintenance and cleansing

  • Generate reports in Marketo and Salesforce.com to identify trends and benchmark and track progress of global marketing efforts

Qualifications

What You'll Need:

  • Bachelor's Degree or equivalent experience

  • 2-4 years of work experience in the marketing systems/operations field

  • 2-4 years of experience working in Marketo (Marketo certification a plus)

  • Ability to build and execute Marketo programs

  • Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo

  • Must have strong attention to details

  • Understanding of varying global needs from one system in order to meet support, training and troubleshooting needs

  • Strong verbal and written communication skills and the ability to translate technical issues to a non-technical audience (and vice versa)

  • Understanding of marketing strategies, processes and analytics

  • Analytical ability

  • Knowledge of html a plus

  • Knowledge of demand generation a plus

  • Must have ability to work in a fast paced environment, work under pressure, and meet tight deadlines

What You Get:

  • Access to some of the richest professional development programs as a part of the Strategy Execution / TwentyEighty group of businesses.

  • A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.

  • Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.

  • The ability to work in a flexible work environment.

  • Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.

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Marketing Operations Manager

Expired Job

Miller Heiman Group