Miller Heiman Group Arlington , VA 22201
As a recognized leader of performance education solutions, Strategy Execution combines the best of cutting-edge university research and proven business techniques to deliver workforce learning that bridges the strategy execution gap. Essentially, we help enterprise-level organizations increase employee alignment and engagement by standardizing the way project-based work is carried out.
There's not one multi-million dollar strategic initiative that doesn't require a deep understanding of project work- Strategy Execution helps organizations apply the same principles and tactics globally regarding people and process, so they can more strategically attain corporate objectives through improved project performance. The result? Improved teams, capability and capacity that ensures greater success, greater growth and greater revenues.
What Impact You Will Have:
The Marketing Operations Manager position owns the day-to-day management and use of the Marketing Automation System (Marketo.) Reporting to the Managing Director, Marketing, this role is aligned to strategic and tactical support of the global marketing (demand generation) initiative.
The Marketing Operations Manager will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting.
A successful candidate must be a marketing technologist with a strong understanding of marketing tactics and the ability to leverage marketing technologies to execute and report on marketing initiatives. Ability to collaborate within the organization (IT, global marketing and sales) and outside (Marketo, marketing consultants, marketing technology vendors) is required for this role.
A Day in the Life:
Day-to-day work in global Marketing Automation System:
Scope, create, and test global nurture programs that align content offers to the buyer's journey
Work with marketing leaders to define cross-channel marketing initiatives and align Marketo programs to meet defined goals
Independently build, test, and launch programs
Global Governance and Support:
Support Strategy Execution's global offices in day-to-day use of Marketo
Ensure global office continue to progress in system usage, highlighting best practices, new features and creative ways to market to their audience
Create and deliver how-to documentation and user training
Contact when users are having trouble using Marketo efficiently or correctly (how to build a program, how to create a Smart List)
Training of new marketing team members on Marketo
Alignwith marketing to drive and execute the Marketo and system strategies associated with projects like website redesigns, brand changes, and new product releases
Work with IT and Operations teams on data and process-related projects (particularly around the integration between Marketo and Salesforce.com)
Support the evaluation and implementation of integrations between Marketo and other marketing technologies
Keep up with key marketing automation industry best practices and identify ways to best leverage trends to support marketing initiatives
Data and Reporting:
Manage Marketo database through data standards and governance and executing data maintenance and cleansing
Generate reports in Marketo and Salesforce.com to identify trends and benchmark and track progress of global marketing efforts
What You'll Need:
Bachelor's Degree or equivalent experience
2-4 years of work experience in the marketing systems/operations field
2-4 years of experience working in Marketo (Marketo certification a plus)
Ability to build and execute Marketo programs
Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo
Must have strong attention to details
Understanding of varying global needs from one system in order to meet support, training and troubleshooting needs
Strong verbal and written communication skills and the ability to translate technical issues to a non-technical audience (and vice versa)
Understanding of marketing strategies, processes and analytics
Knowledge of html a plus
Knowledge of demand generation a plus
Must have ability to work in a fast paced environment, work under pressure, and meet tight deadlines
What You Get:
Access to some of the richest professional development programs as a part of the Strategy Execution / TwentyEighty group of businesses.
A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.
Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.
The ability to work in a flexible work environment.
Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.