Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Marketing Operations Manager

Expired Job

Miller Heiman Group Arlington , VA 22201

Posted 2 months ago

Overview

Why STRATEX

As a recognized leader of performance education solutions, Strategy Execution combines the best of cutting-edge university research and proven business techniques to deliver workforce learning that bridges the strategy execution gap. Essentially, we help enterprise-level organizations increase employee alignment and engagement by standardizing the way project-based work is carried out.

There's not one multi-million dollar strategic initiative that doesn't require a deep understanding of project work- Strategy Execution helps organizations apply the same principles and tactics globally regarding people and process, so they can more strategically attain corporate objectives through improved project performance. The result? Improved teams, capability and capacity that ensures greater success, greater growth and greater revenues.

What Impact You Will Have:

The Marketing Operations Manager position owns the day-to-day management and use of the Marketing Automation System (Marketo.) Reporting to the Managing Director, Marketing, this role is aligned to strategic and tactical support of the global marketing (demand generation) initiative.

The Marketing Operations Manager will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting.

A successful candidate must be a marketing technologist with a strong understanding of marketing tactics and the ability to leverage marketing technologies to execute and report on marketing initiatives. Ability to collaborate within the organization (IT, global marketing and sales) and outside (Marketo, marketing consultants, marketing technology vendors) is required for this role.

Responsibilities

A Day in the Life:

Day-to-day work in global Marketing Automation System:

  • Scope, create, and test global nurture programs that align content offers to the buyer's journey

  • Work with marketing leaders to define cross-channel marketing initiatives and align Marketo programs to meet defined goals

  • Independently build, test, and launch programs

Global Governance and Support:

  • Global Support:

  • Support Strategy Execution's global offices in day-to-day use of Marketo

  • Ensure global office continue to progress in system usage, highlighting best practices, new features and creative ways to market to their audience

  • Create and deliver how-to documentation and user training

  • User Support:

  • Contact when users are having trouble using Marketo efficiently or correctly (how to build a program, how to create a Smart List)

  • Training of new marketing team members on Marketo

System Administration:

  • Alignwith marketing to drive and execute the Marketo and system strategies associated with projects like website redesigns, brand changes, and new product releases

  • Work with IT and Operations teams on data and process-related projects (particularly around the integration between Marketo and Salesforce.com)

  • Support the evaluation and implementation of integrations between Marketo and other marketing technologies

  • Keep up with key marketing automation industry best practices and identify ways to best leverage trends to support marketing initiatives

Data and Reporting:

  • Manage Marketo database through data standards and governance and executing data maintenance and cleansing

  • Generate reports in Marketo and Salesforce.com to identify trends and benchmark and track progress of global marketing efforts

Qualifications

What You'll Need:

  • Bachelor's Degree or equivalent experience

  • 2-4 years of work experience in the marketing systems/operations field

  • 2-4 years of experience working in Marketo (Marketo certification a plus)

  • Ability to build and execute Marketo programs

  • Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo

  • Must have strong attention to details

  • Understanding of varying global needs from one system in order to meet support, training and troubleshooting needs

  • Strong verbal and written communication skills and the ability to translate technical issues to a non-technical audience (and vice versa)

  • Understanding of marketing strategies, processes and analytics

  • Analytical ability

  • Knowledge of html a plus

  • Knowledge of demand generation a plus

  • Must have ability to work in a fast paced environment, work under pressure, and meet tight deadlines

What You Get:

  • Access to some of the richest professional development programs as a part of the Strategy Execution / TwentyEighty group of businesses.

  • A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.

  • Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.

  • The ability to work in a flexible work environment.

  • Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Operations Manager (Abm)

Trustify

Posted Yesterday

VIEW JOBS 11/12/2018 12:00:00 AM 2019-02-10T00:00 <p>At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice</p><p>If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you..</p><p>First, a little about our core values and mission:<br></p><ul> <li>We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World</li> <li>We are woman co-founded and woman led.</li> <li>Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.</li> <li>Our staff is more than 70% female</li> </ul><p>Trustify is looking for a Marketing Operations Manager to join our team.</p><p>As Marketing Operations Manager you will be in charge of the marketing, solutions and integrations needed to identify, target, engage and convert new customers. Of very high importance, you will be responsible for tracking and reporting attribution, funnel analysis, and critical metrics and analytics. The sales and marketing teams, and the broader company for that matter, will rely on you as a key player in orienting our marketing strategy, results, and reports by account, mapping leads/contacts to their respective accounts, exchanging and synchronizing data between systems and more. </p><p><strong>RESPONSIBILITIES</strong></p><ul> <li>Conceive of technological solutions to sales and marketing needs</li> <li>Roll-out and integrate new tools and platforms</li> <li>Translate marketing metrics’ performance into actionable strategic recommendations</li> <li>Create insightful automated reports and visualizations by assembling data from disparate sources</li> <li>Manage lead reporting &amp; tracking via the syncing of data between sources and ensure proper lead routing</li> <li>Help develop dashboards and reports in Salesforce to monitor leads and opportunities for the marketing and sales teams</li> <li>Work closely with Sales, Marketing and IT Departments to drive and enhance lead management processes &amp; manage key lead flows</li> <li>Manage and continuously improve the marketing tech stack based on needs</li> </ul><p><br></p><p><strong>TOOLS &amp; PLATFORMS</strong></p><ul> <li>SalesForce</li> <li>Marketo</li> <li>Hubspot</li> <li>Terminus</li> <li>Engagio</li> <li>Salesloft</li> <li>Google Analytics</li> <li>Optimizely</li> <li>Unbounce</li> <li>LeadGenius</li> <li>DiscoverOrg</li> <li>MixPanel</li> <li>Intercom</li> <li>Constant Contact</li> <li>Plus any additional tools needed</li> </ul><p><strong>Requirements</strong></p><ul> <li>You have been successfully running marketing operations in a relevant environment for 5+ years</li> <li>You are a huge data geek and love the build -&gt; measure -&gt; learn loop</li> <li>You are extremely analytical and love to turn a jumble of data into action</li> <li>You have excellent tech chops</li> <li>You are able to execute without dependencies or close oversight</li> <li>You are attracted to Trustify's mission and values</li> </ul><p><strong>Benefits</strong></p><ul> <li>Diversity is critically important to us, hence why our staff composition is &gt; 40% ethnic minority</li> <li>Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit</li> <li>Competitive base salary &amp; equity plan</li> <li>Health, dental, &amp; vision coverage</li> <li>Casual work environment</li> <li>Great location in Crystal City and Metro accessible</li> <li>Commuter benefit stipend</li> <li>Free gym access</li> <li>8 for 8 Community Service Policy</li> <li>Relocation package available</li> </ul> Trustify Arlington VA

Marketing Operations Manager

Expired Job

Miller Heiman Group