Marketing Operations Lead (San Francisco) - Bluewolf

IBM Corporation San Francisco , CA 94118

Posted 6 months ago

Job Description:

Hello. We're Bluewolf, an IBM Company. We are the Salesforce consulting agency that enables companies of all sizes and industries to connect customer experience to value. As part of IBM, we bring over 106 years of technology innovation to business transformation. We're now seeking an experienced Marketing Operations Lead to harness the power of a growing, dynamic marketing team by supporting our global digital processes and projects, with a specific focus on supporting global market activation. This position reports to the Bluewolf World Wide Marketing Leader and will manage a team of six. Here are some key responsibilities:

  • Communicate daily with globally dispersed internal functional teams, including Design, Campaigns, Product, and Field marketing

  • Continuously improve Bluewolf.com, working directly with a 3rd party design and development agency to deliver those improvements

  • Manage the entire Bluewolf marketing tech stack, ensuring that Bluewolf is getting the most out of its investment, managing all business cases for the technology, owning all renewals, as well as evaluating and onboarding new technology

  • Ensure that marketing revenue impact is tracked accurately in Salesforce and in IBM's systems of record

  • Own the relationship with Sales Ops and IT

  • Develop templates that individual campaign and geography marketing leads can adopt

  • Increase effectiveness of all digital marketing efforts. Ensure each channel has performance benchmarks, collaborate with the larger team on campaign strategies that will exceed those benchmarks, and ensure that overall campaign timelines are in line with production and promotion capacity.

We need someone who will work hard with a smile on their face. It's about knowing when to have fun, and know when to buckle down and get the job done. Our culture is highly entrepreneurial, engaging and supportive. We are committed to the nurturing and development of our Pack by providing a wide variety of resources, support systems and professional development programs to fuel your success. We encourage you to apply today and learn more about our impressive Pack!

Required Education

Bachelor's Degree

Employment Type

Full-Time

Preferred Education

Master's Degree


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