Marketing Manager/Senior Manager | Economic Consulting

FTI Consulting, Inc. Washington , DC 20319

Posted 2 months ago

About the Role

The North America Economics Marketing Director is responsible for the overall implementation and management of all strategic and operational marketing and client relation-facing activities for FTI's North America Economics team.

What You'll Do

The Marketing Director will implement measurable strategies that aid in driving the operating the segment's revenue goals and increasing awareness at all levels of the segment's reach. The position responsibilities include strategy, development and execution of a holistic marketing program for practices supported, including thought leadership and content management, audience targeting and segmentation, and high-profile event management. Also provide market feedback to leadership regarding competitive offerings, prospect needs and generation of client development ideas.

Marketing

  • Work with segment leaders to develop and execute a strategic marketing plan that supports the practice's business development efforts

  • Work with practices to identify target clients and maintain database of those clients in Salesforce

  • Define and prioritize the key audiences (firms/companies as well as specific contacts within those firms and companies) to whom we should be speaking and marketing

  • Work with practitioners and FTI's Salesforce team to ensure target client database is complete and up-to-date

  • Coordinate with other segments on cross-segment marketing initiatives

  • Optimize collateral development

  • Develop content strategy to ensure quality, impactful content available to support marketing priorities

  • Support content development aligned to strategy, including items such as white papers & thought leadership, case studies, website content, press releases, etc.

  • Develop and execute multi-channel marketing campaigns to reach target client's and build the practice's reputation with key constituents, e.g.,

o Thought leadership

o Events, conferences and sponsorship

o Email marketing

o Digital marketing

o Social media

o Press releases

o Calling programs

  • Develop and oversee a process for follow-up as standard part of marketing efforts

  • Research sponsorships and speaking opportunities

  • Develop and maintain information about awards won within the segment and marketing that information as appropriately

  • Identify and drive adoption of marketing best practices, e.g.,

  • Consistent branding and positioning

  • Multi-channel campaigns

  • Impactful case studies

  • Post-event/mailing follow-up

  • Conference/sponsorship screening and assessment

  • Results tracking

  • Coordinate Practice Development budget allocation, and along with Marketing spend, assess ROI

  • Develop internal communications for the segment as needed

  • Ensure consistent use of brand-compliant templates (e.g., bios, engagement highlights)

  • Other special projects as may be assigned from time to time

  • Research/Competitive Intelligence

  • Provide strategic guidance for marketing efforts related to competitor analysis/differentiation, messaging and value propositions.

  • Understand how our competitors are marketing themselves

Basic Qualifications

  • 6+ Years of marketing experience, especially within marketing strategy, thought leadership, and event planning

  • Minimum of a Bachelor's Degree required

Preferred

  • Experience in professional services firm, ideally involved in marketing for or to the legal industry

Required Skills

  • Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment

  • Decisiveness and excellent use of independent judgment

  • Strong communication skills, including listening, verbal and written

  • Excellent, concise and persuasive business writing skills (writing sample submissions required)

  • Exceptional organizational and project management skills

  • Ability to establish and manage to a budget

  • Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization

  • Ability to work independently

  • Ability to manage others

  • Ability to travel as required (10%)

Our Benefits

Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:

  • Competitive salary and bonus plans

  • Generous paid holidays, time off and parental leave

  • Full package of benefits plans

  • Company matched 401K

  • Annual paid volunteer hours

  • Corporate matching for charitable donations

  • Potential for flexible working arrangements

  • Free snacks and drinks

  • Upscale offices close to public transportation

  • Pet insurance

About FTI Consulting

What makes us unique? With more than 5,000 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.

FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes. For more information, visit www.fticonsulting.com and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

#LI-AP2

Additional Information

  • Citizenship Status Accepted: USA Citizenship

  • Exempt or Non-Exempt?: Exempt

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Marketing Manager/Senior Manager | Economic Consulting

FTI Consulting, Inc.