Marketing Manager/Senior Manager | Economic Consulting

FTI Consulting, Inc. Washington , DC 20319

Posted 2 months ago

About the Role

The North America Economics Marketing Director is responsible for the overall implementation and management of all strategic and operational marketing and client relation-facing activities for FTI's North America Economics team.

What You'll Do

The Marketing Director will implement measurable strategies that aid in driving the operating the segment's revenue goals and increasing awareness at all levels of the segment's reach. The position responsibilities include strategy, development and execution of a holistic marketing program for practices supported, including thought leadership and content management, audience targeting and segmentation, and high-profile event management. Also provide market feedback to leadership regarding competitive offerings, prospect needs and generation of client development ideas.


  • Work with segment leaders to develop and execute a strategic marketing plan that supports the practice's business development efforts

  • Work with practices to identify target clients and maintain database of those clients in Salesforce

  • Define and prioritize the key audiences (firms/companies as well as specific contacts within those firms and companies) to whom we should be speaking and marketing

  • Work with practitioners and FTI's Salesforce team to ensure target client database is complete and up-to-date

  • Coordinate with other segments on cross-segment marketing initiatives

  • Optimize collateral development

  • Develop content strategy to ensure quality, impactful content available to support marketing priorities

  • Support content development aligned to strategy, including items such as white papers & thought leadership, case studies, website content, press releases, etc.

  • Develop and execute multi-channel marketing campaigns to reach target client's and build the practice's reputation with key constituents, e.g.,

o Thought leadership

o Events, conferences and sponsorship

o Email marketing

o Digital marketing

o Social media

o Press releases

o Calling programs

  • Develop and oversee a process for follow-up as standard part of marketing efforts

  • Research sponsorships and speaking opportunities

  • Develop and maintain information about awards won within the segment and marketing that information as appropriately

  • Identify and drive adoption of marketing best practices, e.g.,

  • Consistent branding and positioning

  • Multi-channel campaigns

  • Impactful case studies

  • Post-event/mailing follow-up

  • Conference/sponsorship screening and assessment

  • Results tracking

  • Coordinate Practice Development budget allocation, and along with Marketing spend, assess ROI

  • Develop internal communications for the segment as needed

  • Ensure consistent use of brand-compliant templates (e.g., bios, engagement highlights)

  • Other special projects as may be assigned from time to time

  • Research/Competitive Intelligence

  • Provide strategic guidance for marketing efforts related to competitor analysis/differentiation, messaging and value propositions.

  • Understand how our competitors are marketing themselves

Basic Qualifications

  • 6+ Years of marketing experience, especially within marketing strategy, thought leadership, and event planning

  • Minimum of a Bachelor's Degree required


  • Experience in professional services firm, ideally involved in marketing for or to the legal industry

Required Skills

  • Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment

  • Decisiveness and excellent use of independent judgment

  • Strong communication skills, including listening, verbal and written

  • Excellent, concise and persuasive business writing skills (writing sample submissions required)

  • Exceptional organizational and project management skills

  • Ability to establish and manage to a budget

  • Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization

  • Ability to work independently

  • Ability to manage others

  • Ability to travel as required (10%)

Our Benefits

Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:

  • Competitive salary and bonus plans

  • Generous paid holidays, time off and parental leave

  • Full package of benefits plans

  • Company matched 401K

  • Annual paid volunteer hours

  • Corporate matching for charitable donations

  • Potential for flexible working arrangements

  • Free snacks and drinks

  • Upscale offices close to public transportation

  • Pet insurance

About FTI Consulting

What makes us unique? With more than 5,000 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.

FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes. For more information, visit and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.


Additional Information

  • Citizenship Status Accepted: USA Citizenship

  • Exempt or Non-Exempt?: Exempt

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Associate Fiscal And Economic Policy State Fiscal Health

Pew Charitible Trusts

Posted 4 days ago

VIEW JOBS 1/18/2020 12:00:00 AM 2020-04-17T00:00 Overview The Pew Charitable Trusts uses data to make a difference. For more than 70 years, we have focused on serving the public, invigorating civic life, conducting nonpartisan research, advancing effective public policies and practices, and achieving tangible results. Through rigorous inquiry and knowledge sharing, we inform and engage public-spirited citizens and organizations, linking diverse interests to pursue common cause. We are a dedicated team of researchers, communicators, advocates, subject matter experts, and professionals working on some of today's big challenges – and we know we are more effective and creative collectively than we are individually. With Philadelphia as our home town and the majority of our staff located in Washington, D.C., our U.S. and international staff find working at Pew personally and professionally rewarding. Wise stewardship of resources allows Pew employees to pursue work that strategically furthers our mission in significant and measurable ways. We collaborate with a diverse range of philanthropic partners, public and private organizations, and concerned citizens who share our interest in fact-based solutions and goal-driven initiatives to improve society. Pew attracts top talent, people of integrity who are service-oriented and willing to take on challenging assignments. We provide competitive pay and benefits, a healthy work-life balance, and a respectful and inclusive workplace. Pew employees are proud of their colleagues, proud of where they work, and proud of the institution's reputation. The Government Performance Portfolio within ProgramPew's government performance work identifies and advances effective approaches to help solve complex challenges at all levels of government in the United States. The portfolio's work can be traced back to our founders' early efforts to improve the lives of Americans by supporting efforts that promoted health, civic engagement, and democratic ideals. Today, we conduct research on emerging topics, develop data-driven reports, and highlight innovative approaches in addressing complex problems at the federal, state, and local levels. Current initiatives focus on health and human services, government management and budget, family economic stability, and safety and justice. Our teams explore and advance effective policy reforms using credible, timely, and accessible research, assessing public support for change, identifying approaches that have proved successful elsewhere, and bringing together diverse perspectives to find common ground. In addition, our teams use strategic outreach and dissemination to ensure that good information is widely communicated to decision-makers, media, influential stakeholders, and the public. Project OverviewThe state fiscal health project helps states advance sound, data-driven policies and practices that build fiscally well-managed states. The project: 1) conducts independent and nonpartisan research that documents states' fiscal and economic challenges and opportunities to address them; 2) provides targeted technical assistance that helps state and local policymakers design and execute policies that improve their governments' long-term fiscal health; 3) designs and promotes fiscal management models and tools that help state and local government officials evaluate policy options; and 4) supports networks and seminars that engage and educate key stakeholders. Position OverviewThe senior associate will provide strategic guidance and support on the project's new lines of research, with a focus on issues impacting long-term state fiscal health, structural budgets, and recession readiness. The senior associate, based in Pew's Washington, D.C., office, reports to the senior manager. The position has a set time frame that could be extended based on the success of the program, funding sources, and board decisions on continued support. Responsibilities * Collaborate with project leadership, contribute to explorations of new topics in fiscal and economic policy. Identify key policy issues, develop research questions, conduct and coordinate research efforts, and prepare concise internal written materials and external publications. * Serve as a subject matter expert on the project's recession readiness and long-term budgeting work. In collaboration with project leadership, develop and execute engagement strategies, state-specific research, and technical assistance materials. * Build and maintain a deep understanding of the policy and political landscape in selected states; identify and monitor emerging issues relevant to project issue focus and project goals. * Contribute writing and editing support to projects as they develop new research products, including major reports, issue briefs, and shorter pieces of timely content. * Identify and cultivate relationships with subject-matter experts, key organizations, and in-state stakeholders to support the project's research agenda and to advance project goals. * Support issue-area exploration and research product development across multiple project issue areas to ensure coordination across the state fiscal health project. * Contribute to and participate in broader portfolio and Pew-wide projects and activities as assigned. Requirements * Bachelor's degree is required, advanced degree preferred. * At least four years of applicable experience. * Previous experience working with state or local governments, or in an executive budget or legislative analyst office setting, is desirable. * Exceptional writing and editing skills. Demonstrated ability to work independently and collaboratively to produce a variety of written products for a range of audiences—including technical experts, policymakers, and the general public. * Ability to set short and long-term planning goals in line with program strategy and objectives and a task-oriented working style, with a focus on achieving clear and ambitious goals. * Demonstrated project and time-management skills, including the ability to think strategically, juggle multiple priorities, adjust to changing circumstances, resolve problems creatively and logically, organize time efficiently, and remain attentive to details * Strong analytical skills, including an ability to synthesize information and identify themes. * Excellent written and oral communication skills. * Ability to work professionally and collegially within a creative, fast-paced corporate culture that emphasizes excellence and teamwork. * Acute political awareness and non-partisan perspective and approach. TravelThis position requires occasional domestic travel to meetings and conferences. Total Rewards We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance. The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law. Pew Charitible Trusts Washington DC

Marketing Manager/Senior Manager | Economic Consulting

FTI Consulting, Inc.