About the Role
The North America Economics Marketing Director is responsible for the overall implementation and management of all strategic and operational marketing and client relation-facing activities for FTI's North America Economics team.
What You'll Do
The Marketing Director will implement measurable strategies that aid in driving the operating the segment's revenue goals and increasing awareness at all levels of the segment's reach. The position responsibilities include strategy, development and execution of a holistic marketing program for practices supported, including thought leadership and content management, audience targeting and segmentation, and high-profile event management. Also provide market feedback to leadership regarding competitive offerings, prospect needs and generation of client development ideas.
Work with segment leaders to develop and execute a strategic marketing plan that supports the practice's business development efforts
Work with practices to identify target clients and maintain database of those clients in Salesforce
Define and prioritize the key audiences (firms/companies as well as specific contacts within those firms and companies) to whom we should be speaking and marketing
Work with practitioners and FTI's Salesforce team to ensure target client database is complete and up-to-date
Coordinate with other segments on cross-segment marketing initiatives
Optimize collateral development
Develop content strategy to ensure quality, impactful content available to support marketing priorities
Support content development aligned to strategy, including items such as white papers & thought leadership, case studies, website content, press releases, etc.
Develop and execute multi-channel marketing campaigns to reach target client's and build the practice's reputation with key constituents, e.g.,
o Thought leadership
o Events, conferences and sponsorship
o Email marketing
o Digital marketing
o Social media
o Press releases
o Calling programs
Develop and oversee a process for follow-up as standard part of marketing efforts
Research sponsorships and speaking opportunities
Develop and maintain information about awards won within the segment and marketing that information as appropriately
Identify and drive adoption of marketing best practices, e.g.,
Consistent branding and positioning
Impactful case studies
Conference/sponsorship screening and assessment
Coordinate Practice Development budget allocation, and along with Marketing spend, assess ROI
Develop internal communications for the segment as needed
Ensure consistent use of brand-compliant templates (e.g., bios, engagement highlights)
Other special projects as may be assigned from time to time
Provide strategic guidance for marketing efforts related to competitor analysis/differentiation, messaging and value propositions.
Understand how our competitors are marketing themselves
6+ Years of marketing experience, especially within marketing strategy, thought leadership, and event planning
Minimum of a Bachelor's Degree required
Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
Decisiveness and excellent use of independent judgment
Strong communication skills, including listening, verbal and written
Excellent, concise and persuasive business writing skills (writing sample submissions required)
Exceptional organizational and project management skills
Ability to establish and manage to a budget
Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization
Ability to work independently
Ability to manage others
Ability to travel as required (10%)
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
Competitive salary and bonus plans
Generous paid holidays, time off and parental leave
Full package of benefits plans
Company matched 401K
Annual paid volunteer hours
Corporate matching for charitable donations
Potential for flexible working arrangements
Free snacks and drinks
Upscale offices close to public transportation
About FTI Consulting
What makes us unique? With more than 5,000 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes. For more information, visit www.fticonsulting.com and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
Citizenship Status Accepted: USA Citizenship
Exempt or Non-Exempt?: Exempt
FTI Consulting, Inc.