UCB Atlanta , GA 30301
Date: Sep 17, 2018
Help us transform patients' lives.
At UCB, we put our heart, soul and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation. Will you join us in this pioneering adventure?
Executes strategies and tactics to achieve brand goals at both the national and regional level
Identify and analyze competition as well as research new target markets to elevate impact of marketing solutions.
Manages materials, projects, and resources through co-creation with cross-functional stakeholders.
Works collaboratively with internal and external stakeholders
Contributes to the development of short-term and mid-term (3yr) nPVU marketing strategic plan
Present to small (strategic or tactical reviews) and large group (national sales meetings) settings
Evaluates current marketing strategy and tactical effectiveness, recommending change as required
Reviews and collaborates to develop measurement plans to pinpoint effectiveness of communication strategies and tactics on brand equity metrics
Serves as point of contact for external agencies and consultants for strategic and tactical implementation
Manages the budget for key initiatives including monthly financial review and analysis of marketing expenses and fiscal housekeeping (purchase requisitions, invoice approvals, etc.) on all expenses
Implements and manages all contracts as they relate to specific tactics
High degree of latitude. Direct spending across many departments to support the brand.
Minimum 2 years pharmaceutical product management experience
Minimum 5 years of pharma experience
Experience with product launches
Neurology (epilepsy) experience preferred
Demonstrated ability to drive cross-functional collaboration with internal partners and external vendor teams to develop strategies that meet business goals within budget and guidelines
Brand planning experience preferred
Proven ability to work independently and under time sensitive deadlines
Proven leadership abilities with cross-functional teams
Proficient understanding and execution of pharmaceutical forecasting and market research techniques
Experience communicating (oral, written and presentation) with multiple stakeholders
Proficient in presenting to large or small group settings
Proficient in pharma forecasting and market research techniques
Experience managing budgets with AORs, vendors and projects
Understanding of the managed markets environment and changing ecosystem
Ability to evaluate current marketing strategy and effective in tactical execution
Willingness to travel up to 30%.
UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people living with severe disease.
With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a 'can-do' attitude can thrive. Thinking holistically, working together, championing change, delivering impactful resultsthese are some of the key competencies we are constantly developing, and looking for, at UCB.
UCB and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Minority/Female/Disability/Veteran
Nearest Major Market: Atlanta
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