Marketing Manager

Western Asset Management Pasadena , CA 91101

Posted 2 months ago

Overview

The Marketing Manager for Western Asset Management plays a critical role in managing the global day-to-day media relations tasks including fielding media requests, pitching news stories, writing press releases and other media collateral, creating talking points and other briefing materials, updating and maintaining the corporate information website and implementing elements of the annual corporate and external communications plan. This position will promote and maintain the firm's brand, strategy and image in all communications with the financial press (global and domestic), media entities, on social media and through industry associations.

Responsibilities

  • Works with internal and external groups to achieve the firm's strategic communication goals

  • Develops in-depth knowledge of the firm's products and services to ensure consistent delivery of messaging

  • Develops all written communications for interviews, press releases, feature pitches, case studies, media plans, boiler plates and more

  • Creates messaging to raise the awareness and perception of our firm

  • Creates external campaigns to evangelize our numerous audiences

  • Packages all content and thought leadership and support distribution and marketing activities

  • Responsible for marketing copy including email, web, social and press releases

  • Manages media lists and foster new relationships with news reporters/outlets

  • Proactively identifies and evaluates potential news stories, develops content, pitches and disseminates stories to the public via all communication channels

  • Ensures the firm is current and informed on global and domestic new media advancements

  • Prepares briefing materials and drafts content in support of the firm's communications effort

  • Serves as the "on call" Media Officer

  • Organizes and produces all media events

  • Works closely with Legg Mason, the Western Asset parent company, as the media spokesperson for distribution to local, national and international news media

  • Develops and maintains collaborative relationships with internal teams to ensure alignment and integration of brand messages and initiatives

  • Manages and responds to incoming inquiries from media and/or Legg Mason

  • In concert with the Business Continuity and Information Security teams, handles crisis and emergency management communications as needed

  • Develops and maintains vendor relationships and procurement processes, operational procedures, and prepares specialized reports

  • Ability to travel, as required

Qualifications

Education and Experience:

  • Bachelor's Degree in public relations, journalism, communications, or related field. Master's Degree preferred

  • Minimum of six years of campaign communications, media relations, public affairs, or related work, including a minimum of four years managing strategy, planning and development

  • Must have a minimum of six years' experience in a similar function within the global investment management industry

Competencies:

  • Communication Flawless verbal and writing skills and ability to communicate with confidence at all levels of the firm. Ability to pay exceptional attention to accuracy and editorial detail

  • Integrity Shares complete and accurate information, maintaining confidentiality and adhering to organizational policies and procedures

  • Good Judgment Exercises confidentiality, discretion and good judgment

  • Organizational Awareness

  • Understands and works in line with the organization's mission, operations, structure, and goals; understands informal structures and processes of the organization; understands organization-level implications of his or her day-to-day decisions
  • Business Results Orientation
  • Seeks to understand the business needs and deliver prompt, efficient, quality service to the business; works to anticipate, identify, and meet end-user needs; drives toward results and ensures high-quality standards are met
  • Decision Making
  • Considers the relative costs and benefits of potential actions to choose the most appropriate one; acts decisively and swiftly; identifies problems and drives toward solutions; is comfortable making difficult decisions
  • Prioritization
  • Breaks down work into manageable parts, assessing the priority and time required to complete each part; takes initiative to prioritize tasks related to organizational goals and peers' work streams; develops detailed plans, completes tasks in logical order, and delivers work products on time; monitors progress against deadlines; is able to work on several tasks simultaneously
  • Teamwork
  • Promotes and facilitates coordination and cooperation among peers
  • Collaboration Ability to work professionally with internal and external customers including employees, journalists, investment professionals and other stakeholders
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Marketing Manager

Western Asset Management