Marketing Manager

Position Title: Content Marketing Manager

Reports to: Sr. Director of Marketing

Status: Full Time

Description

As the Content Marketing Manager, your responsibilities include leading and integrating marketing, technical, and sales efforts to create compelling content that engages customers, promotes the Viant brand, generates leads, and ultimately drives revenue growth. You'll collaborate with the marketing and sales teams, as well as agency partners, to design and implement effective marketing programs across digital and non-digital channels. As a key member of the marketing team, you will not only play an integral part in supporting Viant's growth but also positively impact the lives of patients we serve within the medical device industry.

Responsibilities

The successful candidate will:

• Collaborate cross-functionally with technical, sales, and other stakeholders to produce compelling, powerful content that is engaging and relevant for key stakeholders and customers.

• Develop, write, and edit content across multiple channels such as websites, blogs, and social media platforms.

• Create customer-centric marketing and communications materials including case studies, customer presentations, brochure copy, web and email campaigns.

• Design and deploy integrated lead and demand campaigns in support of business objectives.

• Oversee website strategy to optimize user experience and drive conversions.

• Work closely with SEO agency to ensure success of website and other paid advertising opportunities.

• Partner with agency to develop social media strategies, content strategy and manage editorial calendar.

• Lead marketing analytics and reporting.

• Support and participate in industry trade shows and conferences, as needed.

• Support the development of the sales enablement tools, as needed.

Requirements

Education/Certification

Bachelor's degree in Marketing, English, Journalism, Communications, or related concentration.

Experience

5+ years of experience in B2B marketing, manufacturing, or related role. Medical device/medical technology or manufacturing experience strongly preferred.

Skills/Competencies

• Exceptional writing skills with ability to translate customer needs and market data into compelling messages, content and stories.

• Proven track record of successfully operating independently, managing multiple priorities, and producing high quality deliverables.

• Operates with a bias to action, positive can-do attitude and resourcefully innovate in a lean and fluid organization.

• A collaborator, with strong communication and interpersonal skills, who can work across various functions and stakeholders.

• Strong presentation, storytelling, and digital media skills.

• Experience working leading/collaborating with agencies and external partners.

• Experience with Google Analytics, Salesforce or similar CRM, HubSpot or similar email management program.

• Fully proficient in MS Office Suite (Word, PowerPoint, Excel)

• Basic knowledge of Adobe, Illustrator, InDesign & Canva

Travel

Approximately 15% travel

Position location: Remote or at our Viant sites in Wilmington, MA, Grand Rapids, MI or Ft Wayne, IN (https://viantmedical.com/about/locations/)

About Viant

Viant is a global medical device design and manufacturing services provider that partners and innovates with customers to provide the highest quality, life enhancing medical devices. We do this through our depth and breadth of capabilities, end-to-end integration, technical expertise, and relentless focus on our customers and on operational excellence. With nearly 7,000 associates across 25 locations worldwide, we offer a unique combination of small-company service and attention with big-company resources.

Viant provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Viant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Other details

• Pay Type Salary

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• Fort Wayne, IN, USA
• Grand Rapids, MI, USA
• Minneapolis, MN, USA
• Wilmington, MA, USA
• Virtual