Marketing Manager

Posting Summary

Logo Posting Number STA00524PO24 Job Family Communications and Marketing Job Function Marketing Communications USC Market Title Marketing Manager Link to USC Market Title https://uscjobs.sc.edu/titles/132439 Job Level P2 - Professional Business Title (Internal Title) Marketing Manager Campus Columbia Work County Richland College/Division Enrollment Management Department EM Undergraduate Admissions State Pay Band 6 Approved Starting Salary $49,396 Advertised Salary Range $49,369 - $61,745 Location of Vacancy Part/Full Time Full Time Hours per Week 37.5 Work Schedule

Standard working schedule: 8:30am - 5:00pm

Must be willing to work a flexible schedule to meet the needs of the department.

Basis 12 months Job Search Category Other Professional

About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement

At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the About Benefits section on the Applicant Portal at uscjobs.sc.edu.

Position Description

Advertised Job Summary

Come join the Undergraduate Admissions team at USC as a Marketing Manager! We are looking for an expert storyteller who can showcase the value of our product in a compelling way.

The Marketing Manager is primarily responsible for analyzing marketing and promotional needs, and designing and implementing marketing communications strategies that support objectives within Enrollment Management. This includes both content writing and copywriting for multi-channel marketing campaigns that reach 500,000 new students annually. This includes, but is not limited to, promotional publications, emails, presentations, advertisements, brochures, event materials and a myriad of other digital and print content with the goal of generating leads, nurturing and converting prospective students (and their families) into inquiries, applicants and enrolled students.

Individuals in this position must have proven ability to write and edit for multiple channels including print, online, and social media outlets. They must also have written, oral and organizational skills with the ability to multitask, prioritize and successfully meet tight deadlines; and the ability to work independently with minimal supervision and as part of a collaborative team. Additionally, they must have demonstrated ability to collaborate with internal and external stakeholders and a willingness to act on critical feedback; and be highly detail-oriented with strong internet usage skills and familiarity with Microsoft Office and Adobe Acrobat's Creative Suite.

As part of your application for the Marketing Manager position, you will be required to provide a link to your online portfolio with writing samples of letters, brochures, emails, social posts, etc. in your cover letter.

Minimum Qualifications

Bachelor's degree and 2 or more years of experience, which may be substituted by equivalent combination of certification, training, education, and/or experience.

Preferred Qualifications

• Preference will be given to those with experience in writing on and offline content as well as content marketing and advertising principles

• Experience writing in marketing or related department within a service-type industry.

• General knowledge of the college admissions process.

• Familiarity with AP style and full suite of Adobe and Microsoft products, particularly those related to graphic design.

• General understanding of Technolutions Slate or other Constituent Relationship Management (CRM)system.

• Advanced knowledge of or experience with AI.

Knowledge/Skills/Abilities

• Proven ability to write and edit for multiple channels including print, online and social media outlets. Keen understanding of AP style writing.

• Written, oral and organizational skills with the ability to multitask, prioritize and successfully meet tight deadlines.

• Ability to work independently with minimal supervision and as part of a collaborative team.

• Creative and innovative thinker and planner and confident in producing work across multiple platforms.

• Demonstrated ability to collaborate with internal and external stakeholders and a willingness to act on critical feedback.

• Detail-oriented with strong internet usage skills and familiarity with Microsoft Office. Proficient computer skills, including Microsoft Office suite, Google, Adobe Creative suite and Customer Relationship Management systems (particularly Slate).

• Understanding of marketing and advertising trends in and outside of higher education. · Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word placement, SEO, email marketing and web analytics.

• Excellent customer relations skills and ability to establish and maintain effective working relationships for both internal and external customers.

• Must be able to make presentations to large and small groups.

• Must be knowledgeable of admissions policies and procedures and be familiar with national issues and trends in higher education.

• Must have the ability to maintain confidential information.

• Must be able to read and evaluate academic credentials.

Job Duties

Job Duty

Collaborate with marketing team to analyze, design, write and implement multi-channel marketing campaigns for 500,000 new prospective students and their families annually. Craft engaging, innovative, concise and targeted creative copy for USC's prospective student, parent and counselor marketing, recruiting materials and special events that effectively communicates USC's values, academic offerings and unique selling points to inspire and engage audiences to apply and enroll. Ensure all deliverables adhere to admission and university brand guidelines and maintain content integrity and accuracy. Examples include: email campaigns, direct response pieces, print publications, event promotions, social media, presentations, guides and others.

Essential Function Yes Percentage of Time 35 Job Duty

Manage the university's primary virtual tour asset which is an integral part of undergraduate admissions' search acquisition strategy. Work closely with all academic departments and student services areas on updating multiple media types. Monitor overall tour performances, results and accessibility of individual tour stops and present recommendations to leadership for needed adjustments. Serve as the primary liaison with the YouVisit vendor (EAB) on ongoing enhancements including AI and other responsive technology and accessibility, and integrating the tour into third-party search platforms.

Essential Function Yes Percentage of Time 25 Job Duty

Serve as the second administrator for undergraduate admissions' digital asset management system and AI chatbot. Edit and proof all communication/materials disseminated for our office. Ensure deliverables across all areas are cohesive in voice and style, maintain branding standards and comply with relevant regulations including accessibility.

Essential Function Yes Percentage of Time 20 Job Duty

Conduct primary and secondary research with our target audiences and use data-driven insights to improve effectiveness of print and digital marketing content. Work with the Marketing Technology team to analyze target audience demographics / psychographics to tailor messaging for all audience types and to identify best practices in higher education content marketing.

Essential Function Yes Percentage of Time 15 Job Duty

Selectively review applications for admissions and make decisions based on departmental policy; review applications for scholarships. Travel and represent USC at recruiting and outreach programs as needed. Participate in on-campus recruiting events and training to develop professional skills needed for success in admissions and marketing.

Essential Function Yes Percentage of Time 5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive No Hazardous weather category Non-Essential

Posting Detail Information

Number of Vacancies 1 Desired Start Date Job Open Date 06/27/2024 Job Close Date 07/27/2024 Open Until Filled No Special Instructions to Applicant

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by July 27, 2024.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance

• Retirement Programs

• Paid Tuition

• Dependent Scholarships

• Annual Leave

• Sick Leave

• 13 Paid Holidays (including an extended December holiday)

• Paid Parental Leave

• Professional Development Opportunities

Click here to learn more about why you should work at USC.

Quicklink for Posting https://uscjobs.sc.edu/postings/170568 EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• Do you have at least a bachelor's degree and 2 or more years of experience, which may be substituted by equivalent combination of certification, training, education, and/or experience?

• Yes

• No

• Describe any previous marketing experience.

(Open Ended Question)

• Did you provide a link to your online portfolio with writing samples of letters, brochures, emails, social posts, etc. in your cover letter?

• Yes

• No

• Why are you interested in this position?

(Open Ended Question)

Applicant Documents

Required Documents

• Cover Letter

• Resume

• Writing Sample(s)/Sample Publications

• List of References and Contact Information

Optional Documents