Marketing Manager

Company Description

Since 1985, The Tile Shop has committed itself to inspiring and realizing home decor ideas and creating beauty both indoors and out. We take great pride in our ability to provide an agile and supportive team environment focused on evolving our ever-growing business needs. Our people thrive because they want to make a difference and are passionate and committed to bringing big ideas to life!

Job Description

The Marketing Manager is accountable for supporting long-term and short-term strategic growth initiatives which are used to help their business stay ahead of customer needs and industry competitors. This role will report directly to the Senior Director of Marketing & Merchandising and will include1-2 direct reports.

In this role, you will lead a team of channel managers to drive our marketing efforts end to end. You'll support development and execution of the short- and long-term strategy to drive marketing performance, explore ways to drive customer acquisition, and work cross-functionally to achieve incredible results. As a marketing leader you will be a key player in helping to establish our creative culture, building, leading and inspiring A+ talent, and guiding our team in creating amazing work. You will work directly with leaders within the Marketing department as well as across the business.

• Lead the development and execution of Marketing initiatives, overseeing campaigns across diverse channels such as paid media, SEO, site optimization, and funnel enhancements. Craft strategic direction and coordinate day-to-day tactical operations.

• Collaborate closely with Operations, Finance, Product and Training teams to ensure successful execution of marketing campaigns and launches.

• Managing in-house team and agency partners to drive smooth operations and leading strategy and experimentation to advance business goals.

• Clearly communicate and regularly disseminate the key performance indicators that serve as benchmarks for the effectiveness of our growth strategies.

• Foster a culture of rapid experimentation, creativity and staying on the forefront of growth innovation through identifying, testing, and scaling new channels, media formats, web experiences, and marketing approaches.

• Utilize data analytics tools and techniques to gather insights about customer behavior, campaign performance, and market trends. Analyze this data to make informed decisions and optimize marketing efforts.

• Develop strategies to keep existing customers engaged, satisfied, and loyal to the brand. This often involves email marketing, customer relationship management (CRM), and personalized communication.

• Work closely with product teams to ensure that marketing efforts align with product development and improvement. Provide insights into product features and enhancements that can drive growth.

• Manage the marketing budget effectively, allocating resources to high-impact campaigns and channels while monitoring ROI.

• Collaborate with other departments, such as sales, product development, and customer support, to ensure a unified approach to growth and customer experience.

• Keep up to date with industry trends, emerging technologies, and best practices in growth marketing to remain competitive.

A passion for building: You are drawn to the idea of building a nascent brand and are 100% game to get your hands dirty while we work to grow the team and our capabilities.

• Adaptable: You fail fast and figure it out when faced with a situation that requires invention. You lean into change, and help the team manage strategic shifts with positivity and clarity.

• Coach + Mentor: You have experience managing a team and external partners with a track record of growing, coaching, and developing talent and capabilities.

• Goal Oriented: You have extensive experience setting goals, managing a budget, building forecasts, and delivering against monthly spend, CPA, LTV, and ROI targets.

• Data Driven: You easily process and understand large data sets and can clearly articulate program status to management and cross-functional partners

Qualifications

• 2-4 years of experience managing team of marketing professionals

• Background in marketing or communications

• Experience managing agency or vendor partners

• Experience with affiliate and or ratings/review programs

• Hands-on experience managing at least half of the following channels for direct response objectives: Display, Affiliate, Facebook, Search, TV/Streaming, Radio, Podcast, Direct Mail, Inserts

• Experience with project management tools - Wrike - preferred

Additional Information

At The Tile Shop, we are committed to developing the WHOLE you, not just the WORK you. Our benefits program is our investment in you as an important contributor to our success, and we are proud of our highly competitive package.

• Competitive Pay

• Individual Career Growth Opportunities

• Competitive & Comprehensive Benefit Package

• HSA Employer Contributions

• 401(k) Plan with employer matching

• Team Focused Work Environment

The Tile Shop is an Equal Opportunity Employer.