Marketing Manager Teach And Tefl

Ciee Portland , ME 04101

Posted 2 months ago


A nonprofit, non-governmental organization, CIEE is the world leader in international education and exchange. For 70 years CIEE has been committed to bringing the world together through meaningful international exchange programs to help humanize international relations all students, all nations. Driven by this purpose, CIEE has helped thousands of people gain the knowledge and skills necessary to live and work in a globally interdependent and culturally diverse world by offering the most comprehensive, relevant, and valuable exchange programs available. Serving over 400 U.S. College and University consortium members, CIEE operates sixty-five study centers in forty-five countries that support study abroad programs for over 10,000 students annually. In addition, as the largest sponsor for U.S. Department of State J-1 Visa programs, CIEE helps nearly 30,000 international students participate in U.S. based exchange programs annually. CIEE programs and services span study abroad, teach abroad, international faculty development seminars, and inbound exchange study, work, and internship programs for today's high school and university students, professionals, and educators.

Summary of Position

The CIEE Teach Abroad and TEFL programs are looking for a Marketing Manager to lead the marketing strategy and to collaborate on the business strategy for these dynamic program groups. The ideal candidate must be able to work at the strategic level generating rigorous, innovative ideas for growth and at the tactical level managing internal workflow, overseeing marketing campaigns, leveraging external partner resources, and solving daily business marketing pain points. The ideal candidate must also have proven management skills and a history of solving complex marketing challenges at all stages of the enrollment funnel.

As a Marketing Manager you must be a marketing thought leader, understand the depth and breadth of marketing tactics, and be able to advise business managers on impactful strategies to meet their short and long term growth objectives. You must be able to successfully manage and set the workflow to manage digital, print, and traditional projects. We expect you to be a partner in running these business: to know the lead and sales pipelines and how they correspond to enrollment success.

You should be prepared to work with the business managers to manage the strategy for the businesses; you must be current on enrollment progress at all time, be able to shift priorities and make recommendations on how to boost interest in teaching English abroad. You will manage the productivity of a senior coordinator for marketing. This person should be able to independently manage the tactical needs of one of the businesses. You will have to make sense of it all and set direction.

Primary Responsibilities

  • Understand the Teach Abroad and TEFL markets: competitors, alternatives, and differences; you must be the market expert

  • Create market strategy for each program including marketing tactic, media placement, digital strategy, direct marketing strategy and collection for integrated representation of programs

  • Manage agency and freelance relationships as needed designers, copywriters, editors; defining scope of work, negotiating fees, and cross-collaborating with internal teams to complete projects

  • Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations

  • Pull together internal and external resources to achieve client objectives

  • Effectively present work output to Teach Abroad and TEFL managers or directorsand support other team members in the same

  • Direct activity on assigned accounts, keeping clients informed of account direction and driving forward momentum on monthly projects

  • Meet deadlines, leading internal teams, budgeting/forecasting, campaign analysis, and tracking/monitoring

  • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

  • Execute annual marketing plan tasks for the Teach Abroad and TEFL business units

  • Manage all marketing and production requests, taking an active role in reviewing project goals, editing/ copywriting, providing clear direction to the marketing team and/or agency, reviewing proofs, and delivering projects as scheduled

  • Manage project teams to execute projects on schedule and in keeping with overall strategic goals

  • Develop and edit content for existing and new materials and campaigns including print brochures, websites, advertising, mailings, and other activities

  • Run regular project meetings with the managers or directors, marketing team, and agency/freelancers as needed.

  • Manage, train, mentor and develop direct reports depending on future growth

  • Other duties and projects as assigned


Knowledge and Skills Requirements

  • Bachelor's Degree or equivalent required

  • 5+ years marketing experience in educational/academic industry preferred

  • Client management experience (internal and external) required, including proven ability to handle multiple deliverables with tight deadlines

  • Demonstrable ability to take ownership and accountability, and act on business goals and objectives

  • Flexibility and interest in a dynamic, team-oriented environment required

  • Excellent written and verbal communication skills, required

  • High level of attention to detail required

  • Strong analytical, and time management skills required

  • Experience with student enrollment systems, Salesforce CRM, and Marketo marketing automation applications strongly preferred

  • Experience abroad strongly preferred

  • Flexibility and interest in a dynamic, team-oriented working environment

  • Strong computer skills including Microsoft Word, Excel, and Outlook required

  • Proven track record of growing accounts by forging a strong relationship with clients, understand their objectives and recommend best strategies

  • 5+ years account management or agency experience a plus

  • Comfortable with 'test and learn' approach for best practice sharing

Some evening and weekend work, as well as domestic and international travel, may be required.

  • CIEE strives to lead a robust community of international program providers and sponsors through innovation, exemplary service, and exceptional efficiency. Our success depends on having the very best professionals. We are committed to recruiting and retaining the best people in the industry, particularly those who are passionate about international education, are self-starters with high levels of energy and autonomy, and are dedicated to exceed expectations in every challenge. We foster excellence through tapping the skills of a diverse workforce and promoting a dynamic environment where talented individuals of differing perspectives and cultural backgrounds work together to advance our mission. CIEE is an Equal Opportunity Employer. Applications by ethnically diverse and underrepresented groups are strongly encouraged.
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