Marketing Manager - Tax Specialty Marketing

Pwc Washington , DC 20319

Posted 7 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

Responsibilities

As a Manager, you'll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to:

  • Proactively assist in the management of a portfolio of clients, while reporting to Senior Managers and above

  • Be involved in the financial management of clients

  • Be actively involved in business development activities to help identify and research opportunities on new/existing clients

  • Contribute to the development of your own and team's technical acumen

  • Develop strategies to solve complex technical challenges

  • Assist in the management and delivering of large projects

  • Train, coach, and supervise staff

  • Keep up to date with local and national business and economic issues

  • Continue to develop internal relationships and your PwC brand

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:
4 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric

Preferred Knowledge/Skills:

Demonstrates extensive knowledge and/or a proven record of success managing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:

  • Managing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity;
  • Leading and implementing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events and supporting marketing strategy;
  • Performing competitive and market research to understand client issues, marketing dynamics and competitive strategies and to contribute to development of messaging and marketing strategies;
  • Drawing and sharing extensive-level insights on marketing activities and processes;
  • Understanding key business issues our clients are facing and aligning our go-to-market strategy and points of view around those issues; and,
  • Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership.

Demonstrates extensive abilities and/or a proven record of success in the following areas:

  • Managing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);
  • Evaluating, analyzing and interpreting voice of the customer and market research information and applying learning to delivery of marketing programs;
  • Developing relationships with peers;
  • Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a large organization;
  • Grasping firm capabilities and offerings quickly and incorporating messaging into marketing programs;
  • Communicating and writing effectively emphasizing translating complex concepts into easy to understand and compelling messages;
  • Developing and executing marketing strategies and plans that deliver positive results in brand awareness and revenue growth;
  • Measuring and tracking results of marketing programs and report on return on investment (ROI);
  • Evaluating the appropriateness of potential marketing activities with alignment to marketing strategy, targets and business development opportunities;
  • Recommending results of evaluations to marketing leadership for approval;
  • Leveraging proven ability in project management;
  • Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and,
  • Managing performance and development of staff through coaching, including providing written and verbal feedback.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.


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Marketing Manager - Tax Specialty Marketing

Pwc