Marketing Manager, Sponsorship & Marketing Programs

Company: Gerber Collision & Glass

WELCOME TO GERBER COLLISION & GLASS

Our Team Members Drive Us! Gerber Collision & Glass is one of the largest collision repair companies in North America. With $2+ billion in sales, over 800 locations and growing, our 10,000+ team members across the United States and Canada are passionate about delivering our goal to WOW Every Customer and Be the Best!

We invite you to join our team. Gerber offers a great place to launch and grow careers. As we continue to grow, we have endless opportunities for you to grow with us.

Gerber Collision & Glass recognizes, values and welcomes all applicants with unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.

Job Description:

This is a highly visible position in the Boyd Group that is an integral part of our marketing team. The Marketing Manager, Sponsorship & Marketing Programs, will be responsible for overseeing various activations, events, and marketing programs from initial planning through final execution.

This role will optimize business results through productive partnerships with our cross functional team members and with outside vendors.

Key Job Responsibilities

• Oversee the creation and execution of promotional campaigns specific to the needs of each project and in support of the brand. Manage advertising, sports sponsorships, and promotional programs to support Boyd brands and services. (Examples include NHRA, NHL sports sponsorships, NABC Recycled Rides, local event sponsorships, etc)

• Collaborate with cross functional team members within the organization to create marketing programs that contribute to the organization's objectives (e.g. Recruiting campaigns, Sales Team initiatives, etc)

• Oversee daily details specific to the needs of each project and in support of the brand portfolio

• Serve as liaison on behalf of Boyd Group for agency vendors and business partners

• Contribute to Marketing Team creative process to ensure proper and consistent communication of the brand's identity

• Manage multiple budgets and assist with budgetary requests, analysis and reporting as needed (i.e. monthly and quarterly)

• Create and maintain project budgets and timelines as required for each project and project phase

• Lead agency partners to manage marketing and promotional campaigns across multiple channels including digital media, radio, print and mobile

• Negotiate annual and multi-year sponsorships and events. (e.g. Analyzing best ROI and leveraging partnerships to gain additional support to support campaigns.)

• Active participant and member of the Boyd Group Marketing Team; attends and contributes to regular team meetings and events

Education and/or Experience Required

• Bachelor's degree in business; emphasis on marketing, advertising or communications preferred

• 3-5 Years of experience in a marketing role at the manager level (could include event, program management, etc)

• Demonstrate Proficiency with planning and executing multi-dimensional marketing events and promotions including on site activations, marketing programs and digital marketing

• Media Buying/Planning and Digital Marketing experience is a plus

Required Skills/Abilities

We're seeking a creative, organized and enthusiastic individual who has a strong background in planning and executing strong marketing sponsorship events, activations and programs. The ideal candidate will be a detail-oriented self starter with the ability to juggle multiple projects and communicate effectively both internally and externally.

The role requires a strong team player who is highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines. A creative mind and business acumen are essential to succeed in the role of a marketing manager.

Someone who: Demonstrate core values and can WOW every customer, vendor and partner on a daily basis.

• In-depth knowledge of various promotional marketing tactics, tools and techniques

• Ability to lead and manage multi-disciplinary projects over multiple markets

• Excellent written and verbal and communication skills

Other Requirements

• Strong analytical skills to interpret Marketing Program Effectiveness

• Monthly Travel (heavier travel expected during key activation periods in spring/summer)

• Microsoft Excel/PowerPoint/Word skills; Experience with Google platforms (Sheets/Slides/Docs) a plus

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The physical demands of your job must be met to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the job.

#INDCORP

Benefits That Drive Your Success

Gerber offers the comprehensive benefits you expect from an industry leader, including:

• Competitive Pay Plans

• Medical, Prescription Drug, Dental & Vision Insurance

• 401(k) Retirement Plan with company match

• Employer Paid Short-Term Disability & Life Insurance

• Paid Vacation & Holidays

• Continuing Education Opportunities

Gerber Collision & Glass is proud to be an equal opportunity employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration, prohibited by law or by contract.

About Us

Gerber Collision & Glass has been WOWing customers with our collision repair services for over 80 years. Please visit gerbercareers.com to learn more about our company.