Marketing Manager, Social Media

Job Details

Level: Experienced

Job Location: LA Office

• Los Angeles, CA

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: $101,600.00 - $114,300.00 Salary/year

Travel Percentage: Up to 25%

Job Category: Marketing

Description

Join the LuCrew!

Lulus Vision

At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!

Our Commitment

Lulus is proud to be an equal-opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

Job Summary

The Marketing Manager of Social Media is responsible for planning, management, coordination, and execution across the Lulus brand social media channels. This role will strategize and execute growth campaigns to build reach and followership of all current and future social channels. This position requires an individual with a passion for social media who is up-to-date on the most recent industry changes and trends. The Marketing Manager, Social Media is a great communicator, writer, and project manager, ensuring the integrity of the Lulus brand voice across platforms. The position must monitor and report on the health of the Lulus social presence and strive for high growth targets.

This person's work will interface with many teams, including but not limited to the marketing, creative, and merchandising teams. This person will ensure digital messaging and creative assets serve strategic goals and are distributed across digital and social channels.

This role is a hybrid role and is required to be in the office on Tuesdays through Thursdays.

What You'll Do

• Own Lulus' social media calendar across all platforms

• Instagram, TikTok, Facebook, Pinterest (or more, if something relevant arises!) - liaising with cross-functioning teams across other marketing verticals (ex. email) to ensure brand consistency

• Create campaigns and initiatives targeted at increased audience, engagement, traffic, and sales. Must create and adapt content for each specific network and audience

• Develop concepts that support brand awareness and sales initiatives to target and communicate seasonal campaigns through social media

• Adjust the calendar due to weekly read-and-react business shifts for social to work hard for the business

• Identify real-time cultural trends and content opportunities to achieve constant relevance

• Partner with the performance marketing team to develop a paid support plan for social channels to fuel growth and engagement, creating buzz-worthy activations and executions

• Report daily social KPIs

• Craft weekly and monthly analytics reports with clear, data-driven recommendations to optimize ongoing social performance and contribute to business lift

• Generate monthly and quarterly reports on social media growth and engagement

• Maintain contest reporting and wrap reports for accurate contest planning

• Conduct daily social media listening across platforms to identify:

• Emerging Lulus product trends

• UGC to repurpose

• Develop strategic creator briefs, with direction based on content insights and trends, to share with the Influencer team

• Utilize social creative best practices to partner with our creative team on shot list direction

• Create content when applicable

• Attend shoots as needed

• Manages social team to ensure prompt, positive, on-brand, and professional customer communications across all social channels to answer any product/ order questions, service issues, etc. Foster community and engagement

• Guide and manage the Social Media Coordinator, in particular, to ensure seamless execution of:

• Weekly and monthly social reporting and analytics, including clear insights and actionable next steps

• Brand voice and tone throughout the social copy

• Some travel may be required

What You'll Need

• 8+ years of experience in Marketing

• 4+ years experience in social media management with strong growth results

• Experience leading a team, this person must foster positivity, teamwork, and clear goal expectations

• Strong proficiency in social media technology, channels, best practices, and strategy across multiple social media communities (e.g., Instagram, Facebook, TikTok, Pinterest)

• Strong attention to detail, ability to prioritize tasks, and work across multiple projects

• Strong written and oral communication skills with the ability to capture brand voice and execute uniquely across multiple platforms

• Stay up to date with current celebrity, pop culture, and fashion news and entertainment stories

• Creative eye for elevated design, trends, style, and color

• Proactive and growth mindset when planning for optimal results

• Demonstrate cooperative behavior with colleagues and the leadership team at all times

• Experience working with design and copy teams

• Ability to build and maintain positive relationships both internally and externally

• Proficient in social media tools like Curalate, Sprout, Sprinklr, or similar

Nice to Have

• Bonus Points!

• A Bachelor's degree in Marketing or a related field

• Experience managing paid social media campaigns

• Social photography skills, Figma, and Adobe

What You'll Love About Us

• Great Company Culture

• Where you can be your true authentic self!

• Profit-Sharing Bonus Plan for applicable roles

• Medical, Dental, and Vision benefits

• Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability

• Prepare for the future

• 401(k) Safe Harbor Plan

• 4% company matching

• Employee Stock Purchase Plan (ESPP)

• Restricted Stock Units for applicable roles

• Wardrobe Perks

• 30% employee discount!

• Recognition of employee birthdays and work anniversaries!

• Work that stays at work

• Genuine work/life balance

• Rest and Relaxation

• Generous Paid Time Off, Paid Sick Time, and Paid Company Holidays

• Paid Parental Leave

We're ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.

Qualifications