Marketing Manager - Senior Product Marketing

Wolters Kluwer Philadelphia , PA 19107

Posted 3 weeks ago


Marketing Manager

  • Senior Product Marketing

Glendale, CA, Philadelphia, PA. New York, NY or Remote

Wolters Kluwer Health's Health Learning Research and Practice (HLRP) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include Lippincott, Ovid and AudioDigest.

Our talented team of editors, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.

The Marketing Manager

  • Senior Product Marketing will work closely with others on the sales, product management and operations teams to optimize the growth of the AudioDigest Continuing Medical Education web-based solution. Responsibilities include partnering on Go-To-Market Plans; new product launches; supporting the development of business cases to justify strategic product investment; partnering with stakeholders to identify new market and segment opportunities on the basis of quantitative data analysis; gathering requirements in support of product development to address new segments and markets; and supporting the finance team on pricing strategy.
  • This position will ideally be based in Glendale, CA, but remote candidates will also be considered.


  • Become an expert on AudioDigest customers and market; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition

  • Lead the launch of new products and releases, defining product positioning and ensuring operational readiness

  • Support the segmentation and tiering of global markets to obtain/sustain market leadership and ensure optimal packaging, pricing and positioning

  • Partner with product management, finance and development to develop business cases for new product concepts

  • Partner with product management to manage approved product concept development projects through the definition, development, testing and launch phases; and to define and execute on the product roadmap

  • Partner with the Sales team to deliver training on both new and existing products and markets

  • Identify, gather and analyze relevant market and customer data to maximize and measure the effectiveness of product marketing deliverables

  • Develop effective messaging and positioning to serve as content for marketing programs, differentiate AudioDigest solutions in the market, and communicate the benefits of AudioDigest to multiple buyer types

  • Gather and analyze data for input to the finance team on pricing strategy; partner with stakeholders to operationalize pricing


Education: Bachelor's degree preferred, or equivalent experience.

Required Experience:

  • 5+ years of experience in product management, product marketing, or other marketing role/s

  • Experience bringing new products to market

  • Experience in Healthcare IT industry desirable

Preferred Experience, Knowledge, Skills and Abilities:

  • 7+ years of related experience preferred

  • Excellent quantitative/analytical skills

  • Excellent time management, decision making and organization skills

  • Excellent writing and interpersonal communication skills

  • Ability to manage projects involving cross-functional teams

  • Pragmatic Marketing training preferred

Travel: Up to 25% travel may be required

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Marketing Manager - Senior Product Marketing

Wolters Kluwer