Marketing Manager - Senior Product Marketing

Wolters Kluwer Philadelphia , PA 19107

Posted 3 weeks ago

R0018347

Marketing Manager

  • Senior Product Marketing

Glendale, CA, Philadelphia, PA. New York, NY or Remote

Wolters Kluwer Health's Health Learning Research and Practice (HLRP) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include Lippincott, Ovid and AudioDigest.

Our talented team of editors, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.

The Marketing Manager

  • Senior Product Marketing will work closely with others on the sales, product management and operations teams to optimize the growth of the AudioDigest Continuing Medical Education web-based solution. Responsibilities include partnering on Go-To-Market Plans; new product launches; supporting the development of business cases to justify strategic product investment; partnering with stakeholders to identify new market and segment opportunities on the basis of quantitative data analysis; gathering requirements in support of product development to address new segments and markets; and supporting the finance team on pricing strategy.
  • This position will ideally be based in Glendale, CA, but remote candidates will also be considered.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Become an expert on AudioDigest customers and market; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition

  • Lead the launch of new products and releases, defining product positioning and ensuring operational readiness

  • Support the segmentation and tiering of global markets to obtain/sustain market leadership and ensure optimal packaging, pricing and positioning

  • Partner with product management, finance and development to develop business cases for new product concepts

  • Partner with product management to manage approved product concept development projects through the definition, development, testing and launch phases; and to define and execute on the product roadmap

  • Partner with the Sales team to deliver training on both new and existing products and markets

  • Identify, gather and analyze relevant market and customer data to maximize and measure the effectiveness of product marketing deliverables

  • Develop effective messaging and positioning to serve as content for marketing programs, differentiate AudioDigest solutions in the market, and communicate the benefits of AudioDigest to multiple buyer types

  • Gather and analyze data for input to the finance team on pricing strategy; partner with stakeholders to operationalize pricing

QUALIFICATIONS

Education: Bachelor's degree preferred, or equivalent experience.

Required Experience:

  • 5+ years of experience in product management, product marketing, or other marketing role/s

  • Experience bringing new products to market

  • Experience in Healthcare IT industry desirable

Preferred Experience, Knowledge, Skills and Abilities:

  • 7+ years of related experience preferred

  • Excellent quantitative/analytical skills

  • Excellent time management, decision making and organization skills

  • Excellent writing and interpersonal communication skills

  • Ability to manage projects involving cross-functional teams

  • Pragmatic Marketing training preferred

Travel: Up to 25% travel may be required

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager Mobility

Cox Automotive

Posted 3 days ago

VIEW JOBS 10/13/2021 12:00:00 AM 2022-01-11T00:00 *Primary Location: *3003 Summit Blvd, Philadelphia, PA, US * Division: *Cox Automotive * Job Level: *Manager/Senior Manager * Travel: *Yes, 15 % of the Time * Schedule: *Full-time * Shift: *Day Job * Requisition Number: *217269_89061668 * Cox Automotive* is currently looking for a *Product Marketing Manager, Mobility* to join our team in *Atlanta, Georgia, Philadelphia, Pennsylvania or Indianapolis, Indiana. For candidates outside of these areas, we will consider a remote employee. You need to reside in the Eastern Time Zone or the Central Time Zone.* * The Role:* The Product Marketing Manager will be responsible for developing and delivering product marketing campaigns at Dickinson Fleet Services/Cox Automotive Mobility. The primary focus of the Product Marketing Manager will be driving customer growth across all service areas within Dickinson Fleet Services/Cox Automotive Mobility. The Product Marketing Manager is responsible for establishing and executing a marketing strategy focused on fleet services that drives awareness, lead generation, and sales enablement campaigns for new and existing client segments. This role will work across marketing, research, sales, product, training, and operations to influence and position Dickinson Fleet Services/Cox Automotive Mobility as the industry leading fleet services offering in the marketplace. The Product Marketing Manager will need to become an expert on the products, services, target markets, clients, and competition to translate knowledge into high-impact materials that clearly communicate the value of our products to the marketplace. The Product Marketing Manager will work closely with stakeholders across Cox Automotive to identify and capitalize on opportunities to broaden customer adoption and utilization of products and services. This position reports to the Director, Marketing Dickinson Fleet Services/Cox Automotive Mobility. * Responsibilities:* * Deliver campaign assets based on pre-developed marketing plans. These plans will be developed at an annual, quarterly, monthly, and weekly perspective. * Marketing deliverables will consist of awareness, lead generation, sales enablement, and strategic initiatives materials, including positioning, messaging, social media, paid media, print, email marketing, web-based marketing, thought leadership, sales collateral, challenger messaging, competitive battlecards, etc. * Partner across the marketing team members to deploy campaigns to target segments with ongoing reporting and analytics to quantify and optimize campaign performance. * Curate the marketing plan for new products and services, representing marketing within the cross-functional implementation of the business plan. * Assist with managing the marketing budget for Dickinson Fleet Services/Cox Automotive Mobility customer growth, including (but not limited to) sponsorships, events, agency spend, and paid media spend. * Partnering with stakeholders across the business, work closely during product pilots to understand the product value, key messaging, and early adopters to drive marketing collateral, testimonials, and case studies. * Communicate regularly with product, operations, and sales leadership to keep current on marketing activities, provide updates and insight-based suggestions on future campaigns and strategies. * Partner with market research to test marketing concepts and messaging for target markets. * Use "voice of the client" perspective when developing product positioning and messaging that differentiates Dickinson Fleet Services/Cox Automotive Mobility in the marketplace for target clients. * Work across Cox Automotive to identify opportunities to promote existing offerings and services. * Provide input and strategic direction to support major company initiatives, partnering with marketing team members to create assets such as press releases, campaign launch materials, internal/external sales enablement, and advertising. * Develop strategic marketing analysis where needed, working with market research team. Examples include creating and partnering with research to conduct market analysis, SWOT, market sizing, revenue projection, and detailed competitive investigation. * Create high-impact internal and customer-facing materials that clearly communicate the value proposition and unique advantage of Dickinson Fleet Services/Cox Automotive Mobility offerings. * Identify and assesses opportunities based upon market demands, unmet needs, common issues or underlying causes, competitive analysis, and potential business relationships. Qualifications: * Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job (Reasonable accomodations for medical and religious objections will be considered). * Bachelors degree in business or related discipline and 5 years of experience in product and/or marketing or an equivalent combination of education and work-related experience * Experience working with product and marketing teams * Experience working with agency partners * Pragmatic Institute certifications a plus * Experience in developing creative for advertising materials and advertising communications * Developed interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles * Excellent presentation, verbal communication and writing skills * Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement * Ability to work with sales teams on sales enablement materials * Support marketing events at a national level * Innovative and vision in the area of marketing and campaign development * Must have a style that promotes respect, credibility, and trust throughout the organization/ * Strategic thinker and creative marketer * Ability to embrace change, wear multiple hats and work in a variety of environments, from start-ups to matrixed organizations * Results oriented and self-motivated * Knowledge of marketing technologies (ex. Salesforce, Seismic, Social Platforms) * Advanced Microsoft Excel and PowerPoint skills * Maintenance experience and recruitment marketing a plus * Ability to travel 10-20% of the year #REMOTEJOB #REMOTE-CENTRAL #REMOTE-NE #REMOTE-SE Who We Are * About Cox Automotive* Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto. * About Cox * We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/). Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. Cox Automotive Philadelphia PA

Marketing Manager - Senior Product Marketing

Wolters Kluwer