Marketing Manager / Senior Marketing Manager

Searchlight Inc New York , NY 11251

Posted 6 days ago

Our client is a rapidly scaling creative tech company leveraging data and AI for Digital, Social, Mobile, Advanced-TV, and DOOH, and theyre aggressively building their marketing team. They have openings for product marketing, demand gen, and a senior leader to collaborate with product and sales. This is a fantastic opportunity for a few driven and results-focused marketers.

Responsibilities:

  • Design, execute, and optimize marketing strategy across channels
  • Support sales and/or product teams with initiatives to drive growth and revenue
  • Forecast, analyze, and develop action plans to improve the impact of marketing activities on sales pipeline, revenue and sales cycle length, and report on this to internal stakeholders
  • Support greater marketing and strategy efforts with channel expertise
  • Regularly research competition and conduct market research to help develop ways to differentiate ourselves

Requirements

  • At least 3 years of experience in marketing, paid media campaigns, or other relevant roles
  • Understanding of the adtech/SaaS space including the business priorities of industry segments (advertisers, agencies, planning, creative, buying, etc.)
  • Experience (and proficiency) with analytics platforms, martech tools, and campaign platforms (Google Analytics, AdWords, SalesForce, LinkedIn, Asana, etc.)
  • Collaborative mindset and a proven ability to manage multiple projects in a fast paced, dynamic environment
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Product Marketing Manager

Ganymede

Posted Yesterday

VIEW JOBS 1/30/2023 12:00:00 AM 2023-04-30T00:00 <p>Ganymede is building a modern cloud platform for the sciences, with a mission of improving the world through better healthcare outcomes. We believe that the highest leverage approach to speed up science is through better software and data connectivity.<br></p><p>As a senior product marketing manager at Ganymede, you'll wear many hats as you spearhead our marketing program and play an integral role in building it out from the ground up. You will lead:<br></p><ul><li>Writing and developing a strong content marketing program for our website, conferences, and other channels</li><li>Developing our overall strategy on our customer segmentation and messaging in tight consultation with the founders</li><li>Managing our website generally and SEO</li><li>Building an effective ecosystem of outsourced agencies for content, design, media, and PR</li><li>Ideating on Ganymede's brand and market positioning generally, feeding back into the product roadmap</li></ul><p><strong>Our Principles</strong><br></p><ul><li><strong>Improving lives through better medicine</strong>: we’re intensely mission-focused, and are building a highly scalable business to make an impact on society.</li><li><strong>Kindness</strong>: we come from a future where all human beings are treated with dignity, inclusivity, and active empathy, so we apply that to ourselves first in how we hire and treat each other.</li><li><strong>Transparency</strong>: we are one team, and hold that openness is foundational to ensuring fairness, and that our actions tie to our shared mission.</li><li><strong>Accountability</strong>: we believe that trust is the basis for building anything substantial, and stems from our being accountable to ourselves and each other.</li></ul><p><strong>Requirements</strong></p><ul><li>2+ years of experience in product marketing in an enterprise software solution</li><li>Demonstrated ability to develop effective marketing campaigns and strategies</li><li>Excellent communication skills and ability to empathize with customers</li><li>Quantitative mindset and ability to build out and measure the effectiveness of campaigns via dashboarding tools and A/B testing</li><li>Strong project management capabilities across multiple concurrent workstreams</li><li>Experience working with and handling paid media agencies</li></ul><p>Pluses (but not required): </p><ul><li>Experience in the life sciences on the lab bench, academically, or in your career</li><li>Has tried coding before or has some experience, since Ganymede is a highly technical product</li><li>Graphic design, video, or figma experience</li></ul><p><strong>Benefits</strong></p><ul><li>Remote-first role and culture, with periodic reimbursed travel for the team to meet together</li><li>Significant equity as an early employee</li><li>Unlimited PTO & sick days</li><li>Excellent health benefits (Medical, Dental & Vision), life, and disability insurance</li><li>Family leave (Maternity, Paternity, Medical, Caregiver)</li></ul><h3>Salary Range</h3><ul><li>130K-160K</li></ul> Ganymede New York NY

Marketing Manager / Senior Marketing Manager

Searchlight Inc