FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.
About the role
We're looking for a versatile Marketing Manager, Search to join the media team to lead our search marketing campaigns. The ideal candidate has experience spending 7-figures acquiring users across platforms and is well-versed in reporting tools.
What you'll do
Develop overall strategy for the FanDuel Search program for our fantasy and sportsbook products across key platforms such as Apple, Google & Bing.
Perform day-to-day campaign activities for enterprise level Paid Search campaigns, including: bid management, budget allocation, forecasting, performance monitoring and strategic testing.
Work with in-house ASO expert to streamline user experience
Collaborate independently across partner organizations (strategy, creative, analytics) to drive innovative and impactful performance media marketing
Plan and optimize evergreen and tentpole search campaigns
Oversee operations and development of FanDuel Search Program, including the partners we work with
Analyze results of search campaigns to maximize efficiency, revenue generated and number of new customers acquired
Monitor competitive and search industry activity in order to identify new trends and best practices
Who we're looking for
A track record working in acquisition for a consumer-facing app or website
At least three years of relevant experience in a paid search role.
Strong knowledge of the digital and mobile marketing landscape, with a focus on the auction models and bidding strategies across all major platforms
Familiarity negotiating favorable rates and deal structures with advertising partners
Solid understanding of marketing testing and reporting methodology
Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
Ability to interface with a wide range of internal teams
Advanced Excel skills required
Meticulous attention to detail
What you get in return
Beyond working with such a great team?
An exciting environment with real growth
Contribute to exciting products used by a highly passionate user base
Personal learning and development opportunities
Unlimited holiday allowance
Attractive health insurance premiums
There's more, but we don't want to go on and on.
FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.