Marketing Manager

Scholastic New York , NY 10007

Posted 2 months ago

THE OPPORTUNITY / RESPONSIBILITIES

Scholastic Education Marketing Manager

Scholastic Education is looking for a highly-collaborative and organized Marketing Manager to support its small-group curriculum products. S/he will be responsible for the creation and management of marketing materials and strategy related to the division's products focused on intervention and assessment. This includes sales support, creation of marketing collateral, integrated campaigns, competitive analysis, operations and more.

Product Management:

  • Serve as an expert on product information including features/components, teaching and student materials, pricing, and competition

  • Maintain expert knowledge of the K-8 education market, with a focus on intervention and assessment products

  • Develop integrated marketing campaigns for products including, but not limited to, messaging, print and digital collateral, conference strategy, email marketing, sales presentations, advertising, content marketing, website management, and social media

  • Work closely with the product development and editorial teams, representing the voice of the customer in the development process

  • Write customer responses to complex customer questions and RFPs

  • Be available to sales, professional services, operations, customer service, design and editorial to problem-solve and close issues

Sales collaboration and Leadership:

  • Support the sales and service organizations as they communicate with customers

  • Keep the field and inside sales teams up-to-date on latest information and products, positioning for new markets segments and competitive intelligence

  • Partner with field sales and regional marketing teams to develop specific product presentation tools to ensure deep selling expertise

  • Develop competitive story and support sales team in strategic competitive selling

  • Launch new enhancements and products to the sales team

HOW YOU CAN FIT

  • Bachelors degree or higher, preferably in marketing, communications, or education

  • 3-5 years experience in marketing, with a focus on education or literacy

  • Understanding of the K-12 education market; classroom experience a plus

  • Strong relationship-building skills and ability to effectively communicate to a wide range of audiences including sales team, editorial, finance and operations

  • Excellent project management, organization, writing, and presentation skills

  • Ability to juggle multiple projects amidst opposing, high-impact priorities

  • Highly collaborative teammate and willingness to support colleagues' related products

  • Expertise with Microsoft Office - Excel, Word, PowerPoint

  • Periodic travel required

WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

Some benefits that we offer:

  • 100% vested of 401(k) Retirement Plan after 5 years employment

  • Up to 1M worth of supplemental Life Insurance

  • Tuition Reimbursement

  • Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.


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Marketing Manager

Scholastic