SC Laboratories is an analytical laboratory based in Santa Cruz, California specializing in safety and quality assurance testing for the Cannabis Industry. We are an industry leader looking to add a passionate and driven team member to lead our marketing efforts. The Marketing Manager will manage the day-to-day marketing activities and long-term marketing strategy for the company.
We are looking for someone comfortable in an individual, self-sufficient role, as well as one of team support and interaction. This opportunity requires project management and marketing campaign execution experience, strong communication skills, very detail-oriented and creative problem-solving skills. A positive attitude is a must, with the ability to achieve success by engaging with multiple departments, personalities and work styles.
Responsibilities / Duties:
Evaluate, develop and maintain a marketing strategy with the goal of building brand awareness, positioning and driving sales.
Lead internal and external communication of strategic marketing plan.
Deploy successful marketing campaigns from ideation to execution.
Data driven measurement and reporting on the performance of marketing campaigns. Assess against goals and use findings to adjust campaigns accordingly.
Research competitors, competitive positioning, and demand for the organization's products and services.
Research, communicate and showcase the organization's value propositions and offerings.
Build strategic relationships and partner with key industry players, agencies and vendors.
Organize conferences, trade shows, and major events schedules including managing submission schedule for speaker proposals for key staff.
Manage, coordinate and direct outside marketing resources including vendors, contractors and agencies.
Lead regular meetings to track progress on marketing projects and product launches
Manage public relations and press messaging, relationships and resources.
Manage the editorial calendar including soliciting, directing, and editing content for technically focused blogs, website content, social media content, sales campaigns and white papers.
Experience / Qualifications:
BA/BS degree inmarketing, business administration, or communications, Master's degree preferred.
5+ years related marketing experience.
Demonstrated strong marketing campaign experience.
Proficiency with G Suite for Business, Microsoft Word, Excel, PowerPoint, and a portfolio of social media platforms.
Proven ability to recruit and manage resources across multiple marketing disciplines (e.g., PR, web marketing, demand generation, engineering) to execute high impact marketing.
Ability to prioritize tasks and multitask in a fast-paced environment.
Strong ability to display skills in both project management and asset management tools.
Outstanding speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Technical writing experience a plus.
Strong analytical and problem-solving skills.
Ability to work independently, as well as part of a team.
Strong attention to detail.
Bilingual English / Spanish preferred.
SC Labs Benefits Offered:
Health, Dental and Vision insurance
Flexible Spending Account
401(k) Plan with a Company Match
Paid Holidays and Flexible Paid Time Off
Workplace perks such as drinks/coffee and snacks
SC Labs is an equal opportunity employer. We are committed to creating an inclusive work environment with a diverse workforce.
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Marketing Manager April 4th, 2019Jimmy Pells
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