Marketing Manager

What you will be doing:

• Develop and implement comprehensive marketing strategies that align with the company’s business goals and target luxury resort buyers.
• Lead brand positioning, messaging, and storytelling to create compelling narratives for each development.
• Oversee the design, production, and distribution of marketing materials, including brochures, digital content, videos, and other promotional tools.
• Collaborate with sales teams to create targeted marketing campaigns aimed at driving property sales and increasing customer engagement.
• Manage digital marketing efforts, including website SEO, SEM, social media, and email campaigns to optimize lead generation.
• Build and maintain partnerships with luxury brands, influencers, and media outlets to increase brand awareness and credibility.
• Analyze market trends, competitor strategies, and customer insights to refine marketing approaches and identify new opportunities.
• Manage marketing budgets, ensuring effective allocation of resources and maximum ROI.
• Organize and execute high-profile events.
• Oversee public relations efforts to position the company as a leader in luxury resort real estate.

Experience you will need:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, with at least 3 years in luxury real estate or resort development.
• Proven track record of successful marketing campaigns that drive sales and increase brand visibility.
• Strong leadership and project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, negotiation, and presentation skills.
• Experience working with high-net-worth individuals and an understanding of the second home resort lifestyle market.
• Proficiency in digital marketing, analytics, and CRM tools.
• Creative thinker with a passion for luxury real estate and a deep understanding of market trends.