You already know LendingTree, but did you know that we are one of the largest display advertisers on the web? We're looking for an experienced Digital Marketing Manager to help us grow our digital campaigns by maximizing their performance.
This is direct response marketing, plain and simple. Every dollar we spend has an objective that is tested and measured. Success is aligning Media strategy with overall Marketing strategy, showing ROI on a limited attribution model, scaling lead volume across products and providing the highest quality leads to our clients. Our test-and-learn methodology requires mindful planning, set up, execution and analysis. Working both programmatically and direct, this position is for candidates who desire to contribute straight to LendingTree's bottom line and be recognized for it.
Plus, as part of LendingTree, you'll be supporting a number of lines of business, including mortgage, personal loans, business loans, credit cards and auto loans. This is a great opportunity for someone to come in and help drive the future of the business in an entrepreneurial, fun team environment which rewards initiative and results above all else.
Here are some of the special talents that we're looking for:
Campaign Management: Ownership of online media campaigns. Optimize at the placement/creative level to directly impact our KPI's. Responsible for P&L of each campaign. Involved in all aspects of campaign set up, creative management, and campaign optimization including internal communication of results, to quarterly performance reviews.
Strategic Thinking: Use your intelligence, experience, inventiveness and organizational skills to solve problems with minimum input from others.
Work with Ad-serving: Manage third-party ad-serving systems and internal database tools. Very comfortable working in Excel especially in pivot tables.
Flexibility: Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arise.
Bachelor degree in Business, Marketing, or related field.
2+ years experience in online advertising/marketing.
Any similar combination of education and experience
Thorough working knowledge of direct response online advertising
Excellent analysis skills, ability to research and analyze various different types and large amounts of data
Effective oral and written communication skills
Excellent interpersonal skills
Computer skills: thorough working knowledge of intermediate to advanced MS Excel.
Able to work under pressure of multiple projects and deadline
Ability to effectively prioritize workload and manage changes in direction
Ability to interpret and apply required policies and procedures
Team player mentality
Possess a strong passion for Marketing
Are you a self-starter with the motivation to crush any goals thrown your way? You'll fit right in here.
Prior success working in a lead-gen marketing
Knowledge of the consumer lending and/or real estate industries
Experience working with Ad Serving systems
Experience working with DSPs and other digital ad tech platforms
Experience with 1st party audience planning, creation and testing
If you're looking for an opportunity with an established well-known company, but like to work in a small, dynamic, start-up style environment, then you've come to the right place! At LendingTree, our clothes are casual, but our work ethic is anything but. Every one of us is expected to challenge the status quo, to have an opinion and to stand up, ask for the ball and run with it to meet our aggressive goals. We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. If you are one of these people, then read on to see how you can start loving what you do every day!