Marketing Manager, Programmatic

Lendingtree, Llc. Burlingame , CA 94010

Posted 2 months ago

The Role

You already know LendingTree, but did you know that we are one of the largest display advertisers on the web? We're looking for an experienced Digital Marketing Manager to help us grow our digital campaigns by maximizing their performance.

This is direct response marketing, plain and simple. Every dollar we spend has an objective that is tested and measured. Success is aligning Media strategy with overall Marketing strategy, showing ROI on a limited attribution model, scaling lead volume across products and providing the highest quality leads to our clients. Our test-and-learn methodology requires mindful planning, set up, execution and analysis. Working both programmatically and direct, this position is for candidates who desire to contribute straight to LendingTree's bottom line and be recognized for it.

Plus, as part of LendingTree, you'll be supporting a number of lines of business, including mortgage, personal loans, business loans, credit cards and auto loans. This is a great opportunity for someone to come in and help drive the future of the business in an entrepreneurial, fun team environment which rewards initiative and results above all else.

Here are some of the special talents that we're looking for:

Campaign Management: Ownership of online media campaigns. Optimize at the placement/creative level to directly impact our KPI's. Responsible for P&L of each campaign. Involved in all aspects of campaign set up, creative management, and campaign optimization including internal communication of results, to quarterly performance reviews.

Strategic Thinking: Use your intelligence, experience, inventiveness and organizational skills to solve problems with minimum input from others.

Work with Ad-serving: Manage third-party ad-serving systems and internal database tools. Very comfortable working in Excel especially in pivot tables.

Flexibility: Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arise.

Detail Oriented & Strong Project

Management Skills:
Facilitate internal project requests and work with internal teams across the organization.


  • Bachelor degree in Business, Marketing, or related field.

  • 2+ years experience in online advertising/marketing.

  • Any similar combination of education and experience

  • Thorough working knowledge of direct response online advertising

  • Excellent analysis skills, ability to research and analyze various different types and large amounts of data

  • Effective oral and written communication skills

  • Excellent interpersonal skills

  • Computer skills: thorough working knowledge of intermediate to advanced MS Excel.

  • Able to work under pressure of multiple projects and deadline

  • Ability to effectively prioritize workload and manage changes in direction

  • Ability to interpret and apply required policies and procedures

  • Team player mentality

  • Possess a strong passion for Marketing

  • Are you a self-starter with the motivation to crush any goals thrown your way? You'll fit right in here.

Preferred Skills

  • Prior success working in a lead-gen marketing

  • Knowledge of the consumer lending and/or real estate industries

  • Experience working with Ad Serving systems

  • Experience working with DSPs and other digital ad tech platforms

  • Experience with 1st party audience planning, creation and testing

The Company

If you're looking for an opportunity with an established well-known company, but like to work in a small, dynamic, start-up style environment, then you've come to the right place! At LendingTree, our clothes are casual, but our work ethic is anything but. Every one of us is expected to challenge the status quo, to have an opinion and to stand up, ask for the ball and run with it to meet our aggressive goals. We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. If you are one of these people, then read on to see how you can start loving what you do every day!

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Advisor


Posted 5 days ago

VIEW JOBS 11/13/2018 12:00:00 AM 2019-02-11T00:00 Compass seeks a Marketing Advisor based in our Burlingame office to help shape our agents' marketing initiatives, from concepts and development through implementation and tracking. You will work collaboratively with the internal marketing & creative team and external vendors to execute agents' initiatives and help ensure cohesion between the Compass brand and the marketing/advertising deliverables for agents. You will be part of the larger team determining and refining agent marketing policies, processes, strategies, and best practices. At Compass You Will: * Consult with Burlingame agents to shape marketing initiatives and campaigns; liaise between the company's designers and agents to communicate and coordinate the delivery of projects and materials * Assist with developing and implementing improved agent marketing policies and processes and tracking individual agent marketing budgets * Monitor marketing budgets by comparing and analyzing actual results from advertising/marketing projects with marketing/advertising plans and forecasts * Provide creative and strategic marketing recommendations * Support the marketing & creative department by relaying real estate market trends, forecasts, account analyzes, and new product information What We're Looking For: * 2-5 years of Marketing experience * Ability to work independently and to work collaboratively in a team environment * Adept project manager; impeccable time management and prioritization skills * Skilled communicator with great interpersonal skills, ability to build and manage relationships * Meticulous attention to detail * Excellent writing and grammar skills * Experience with client/account management, real estate marketing, and/or luxury brands a big plus * Proficient in Microsoft Office and social media/online marketing platforms * Strong working knowledge of creative programs such as InDesign and Photoshop preferred At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. Compass Burlingame CA

Marketing Manager, Programmatic

Lendingtree, Llc.