Marketing Manager, PSF & Law
GLG, the world's leading professional learning company, is seeking an experienced marketer to join our team as a Marketing Manager for Professional Services Firms (PSF) and Law, in New York, NY.
The Marketing Manager, PSF & Law reports to the VP of PSF/Law Marketing and will support the development of marketing messaging and strategies across PSF and Law audiences: Consulting Firms, Agencies, Market Research Firms, and Law Firms. This person will lead the execution of insight-driven plans and activities, working closely with the business units and centralized marketing team. This person will also be responsible for working closely with the marketing operations team, capturing marketing program KPIs, making mid-campaign metric-based adjustments as needed, and analyzing reports post-initiative.
Heavily focused on demand generation, the ideal candidate will bring a diverse array of analytical and creative skills to these business units. The ideal candidate will understand acquisition marketing, cross-sell, and retention marketing, and will have had experiences executing programs for various client lifecycle stages. The Marketing Manager will support the execution and evolution of content, technology and tactics needed to convert prospects and clients across the funnel - from programs to build awareness, to sales materials and case studies, to automated campaigns to stay top-of-mind. This role will heavily influence the strategy by collecting and presenting insights and building marketing business cases to be presented to leadership teams. The Manager will be both a great storyteller and adaptable to work on many different types of projects.
Specific responsibilities include (but are not limited to):
Support and execute against marketing strategies targeting Professional Services Firms and Law Firm clients
Use business goals to make the case for compelling new marketing initiatives for prospects and clients
Build content strategies across outbound channels to engage target customers
Primary duties include:
Manage the execution of initiatives, coordinating with numerous internal stakeholders within the marketing organization, as well as within the business units
Work with marketing operations to understand campaign and program metrics, reporting out on KPIs and recommending results-based improvements
Use GLG's brand guidelines and value proposition to position and message our offerings in the market
Partner with the product marketing team to create messaging and content that translates product positioning to the PSF/Law client base
Draw on qualitative and quantitative insights to understand client and prospect base. Use this info to make the case for specific marketing programs
Support the development of customer personas, partnering with the sales and account management teams
Manage content calendars with the brand marketing teams to feed engagement campaigns
An ideal candidate will have the following:
Minimum 5 years of marketing experience, preferably with B2B or technology marketing expertise
Experience with Salesforce and a marketing automation platform (Marketo, preferred)
Excellent interpersonal skills. Ability to collaborate across multiple levels, roles and functions
Comfortable working autonomously, and making decisions independently when required
Exceptional project management skills, and the ability to juggle multiple campaigns and programs at once
Strong presentation skills; own your voice in meetings with senior team members communicate clearly with team members with sometimes different priorities
About GLG / Gerson Lehrman Group
GLG is the world's leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership of more than 650,000 members and other experts. Clients partner with GLG to address their most complex strategic challenges, make better business decisions, and advance their careers through conversations, mentorships, small group meetings, surveys, and other interactionsall within a rigorous compliance framework. Headquartered in New York City, GLG's 1,400 employees work from offices in 12 countries.
We believe strongly in our mission- and values-driven culture. Our core values drive our success. They are: learning & curiosity, responsibility, courage, judgment, fresh perspective, service, and integrity.
To learn more, visit www.GLG.it.