Strategic Education, Inc. Minneapolis , MN 55415
Posted 2 months ago
The Marketing Manager
The Marketing Manager
The Marketing Manager
Essential Duties & Responsibilities:
Marketing Strategy
Function as a subject matter expert when developing and maintaining the go-to-market strategy, positioning, and messaging, for one or more-degree products or programs.
Lead and manage the integration of the marketing and product strategies across channels such as paid media (paid search, aggregator, paid social), website, email, and sales teams(enrollment services).
Product & Brand Positioning
Craft a consistent, differentiated, and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans.
Lead and support the creation of new messages, including claims/testimonials, and bring them to market effectively.
Partner with Creative and Brand internal teams and external agencies to ensure proper product representation.
Product Launches
Strategic Partnerships
Business Analytics
Campaign Optimizations
Product Knowledge
Competitive Insights
Job Skills:
Ability to work well independently and in a team environment.
Ability to prioritize, manage multiple projects simultaneously and drive projects to completion.
Strong organizational and planning skills coupled with attention to detail and accuracy.
Excellent verbal and written communication skills and ability to build relationships with all levels of stakeholders and personalities.
Comfortable in a fast-paced, multi-faceted, ever changing and sometimes ambiguous work environment.
Excellent strategic and tactical program and project management skills with ability to generate high-impact ideas.
Strong business acumen with ability to provide consultative and diplomatic guidance and support to others to elevate the quality of individual work stream plans.
Ability to analyze results and draw conclusions to guide continuous improvements and new initiatives.
Work Experience:
Education:
Other:
Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 - 20%) or Capella Core Faculty (5 - 10%).
Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
Able to access information using a computer.
Other essential functions and marginal job functions are subject to modification.
SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary and benefits package. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$73,900.00 - $110,900.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
Strategic Education, Inc.