Strategic Marketing Planning
Philadelphia and Parsippany Marketplaces
Are you an experienced marketing and communications professional with demonstrated capabilities in designing, producing and executing strategic client-focused marketing programs? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and think boldly and strategically on how to incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues both in-person and in a virtual setting, to meet our business and client needs?
Work you'll do
Strategic Marketing Planners (SMPs) serve as trusted marketing advisors to their business leaders and key stakeholders. Responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution. In addition, senior SMPs build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximum reach and impact to the market. This role will serve 50% as a Strategic Marketing Planner for the Philadelphia, PA market and 50% for the Parsippany, NJ market.
Strategic Marketing Planner responsibilities:
In conjunction with the Managing Partner, develops, maintains, and drives prioritization of all marketing activities for Philadelphia, PA and Parsippany, NJ
In consultation with Managing Partner, develops the marketplace strategic plan; manages project plan and oversees execution
Drives collaboration between the businesses, industry and other colleagues to drive strategic marketing campaigns
Coordinates with Internal Communications around initiation and development of strategic marketing campaigns
Collaborates with PR team to drive media coverage when applicable
Engages other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate
Manages overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics
Brings innovative thinking and marketing practices to all marketing activities
Deloitte's Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measureable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
10+ years of related experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Ability to manage a team of direct reports and dotted line relationships seamlessly
Ability to interact and communicate across variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
Strong persuasive skills and able to gain consensus through influence
Strong project management skills
Strong negotiation and problem solving skills; flexibility and adaptability
Executive presence, professional client service manner, demonstrated ability to take initiative
Ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus.
Ability to think both strategically and execute tactically
Deep knowledge of and connections in the Philadelphia and Parsippany marketplaces
Bachelor's Degree in Marketing, Communications, English or related business field; Advanced degrees preferred
Location: Philadelphia or Parsippany
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals.
As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html
Requisition code: E19PARSMGRJD044-MCL5
Deloitte & Touche L.L.P.