Marketing Manager, Omnichannel Retail

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel is seeking a Marketing Manager based here at our worldwide headquarters in El Segundo, CA on our Growth Channels Omnichannel Retail Marketing (ORM) Team. The ORM team partners with the Growth Channels Sales team to deliver business growth across multiple accounts creating value for Mattel and our retail partners.

The Opportunity:

This position will lead the strategy & development of the customized business across the Growth Channels team and have responsibility for assigned account management. This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper Insights, PR, National Media, DEG, Creative Services, etc.), Growth Channels (Buyers, Planners, Marketing/Merchandising, etc.) and Licensors.

What Your Impact Will Be:

Customized Role:

• Manage and drive customized product strategy for the entire Growth Channels line by channel. Includes planning, tracking and managing requests across the portfolio.

• Ensure product requests create meaningful differentiation and drive business growth.

• Collaborate with cross functional teams on customized product lines for Growth Channels to achieve overall business goals of both Mattel and the customer. Key focus on partnership with sales directors & account leads.

• Drives new execution of channel first strategy and develop customized product requests by channel as part of the annual process

• Perform in-depth analysis of customized performance to optimize the line year over year

• Support key customer meetings and participate in customized account business reviews, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations for future customized product

• Manage, train, and coach analyst to support GC customized business with a focus on data analytics and reporting

Pillar Account Management:

• Develop, and execute full-year strategic marketing/promotional plans for all Brands on assigned accounts by collaborating with Marketing, Sales, and licensor/outside vendors.

• Develop omni-channel marketing activities & assist in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account for all Brands.

• Drives and supports preparation of Planning Meetings with the customer; responsible for scheduling, materials, and presentations.

• Seeks out new or leverages all possible existing data to identify account business opportunities and track omni-channel marketing levers ROI/KPIs.

• Complete full analysis of programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders

• Support the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Marketing and Finance to lead development of pillar account exclusive product strategies and account strategies.

• Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities.

• Maintain account's non-media budget and track entries/processes and ROI analysis.

What We're Looking For:

• Bachelor's Degree required in Business, Marketing or related field.

• Minimum of 8 years' experience (or 6 years, with MBA) in marketing, sales, business planning, category management, or related field.

• Background in product strategy/development preferred

• Shopper Marketing and/or project management experience, including developing effective strategies, activating sales programs, and measuring results.

• Advanced business acumen with pulse on current state of the business and go forward strategy.

• Experience in working with senior cross-functional teams and ability to navigate challenging situations with multiple points of view

• Possess complex problem-solving techniques/skills .

• Excellent analytical skills necessary for profitability analysis and ROI projections.

• Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors.

• Understanding of trade promotion strategies with exceptional planning and organizational skills.

• Proven selling & negotiation skills.

• Team Leader that is able to forge and maintain strong relationships with stakeholders

• Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management

• Strong knowledge of MS Office with particular emphasis in Excel and Power Point.

• Resilient - needs to demonstrate optimism and passion to continually focus and achieve goals.

• Goal-oriented and highly strategic

• A willingness and flexibility to travel if necessary

The annual base salary range for this position is between $120,000 and $147,000.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.

Don't meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:

The Culture at Mattel

Mattel Investor Highlights