Marketing Manager- Offline Channels- Spanish/Hispanic Markets

Loanmart Los Angeles , CA 90009

Posted 11 months ago

As Marketing Manager, Offline Channels (TV, Radio, Print & Direct Mail) & Spanish / Hispanic Markets you will be both the marketing channel owner for all Offline Channels (Direct Mail, TV, Radio, Print), as well as, the segment owner for Spanish language marketing. This position reports directly to the Chief Marketing Officer due to its importance to overall company strategy. Offline Channels represent one of the largest portions of our marketing spend and are some of our fastest growing channels.

Across all Offline Channels, the position will be responsible for:

  • Developing and executing marketing strategies to drive both acquisition of new customers, repeat purchasing by previous customers and retention of existing customers

  • Optimizing the performance of each channel and individual tactics within each channel through rigorous and disciplined testing, KPI measurement and analysis

  • Efficiently managing/allocating the marketing budget across all channels to optimize ROI

  • Overseeing a highly sophisticated Direct Mail program that uses a wide range of different statistical modeling/segmentation methods to send highly targeted mail to many different audiences (bureau-based new customer acquisition, customer win-back, online-to-offline targeting, repeat customers, customer retention)

  • Optimizing station/publication selection, media buying and messaging across TV, Radio & Print

  • Managing marketing vendor, ad agency and partner relationships

  • Creating campaign framework and creative briefs for on-site design team and ad agencies to develop new collateral

  • Providing input on sales strategies and operational processes, as they relate to target markets and product/process enhancements

Across all company-wide Spanish / Hispanic marketing efforts, the position will be responsible for:

  • Representing the "Voice of the Customer" by developing an intimate understanding of the mindset, needs and perspective of the Spanish / Hispanic segment

  • Developing the overall marketing and creative strategy for Spanish / Hispanic segment

  • Serving as champion for Spanish / Hispanic marketing efforts across all channels by partnering with other channel managers (Digital, Partnerships, etc.) to ensure that all Spanish / Hispanic marketing is consistent and effective across all the company's efforts


  • 6-8+ years' work experience

  • 5-6+ years' experience in marketing, brand management

  • Broad and deep experience in all aspects of Direct Mail marketing (creative development, testing, modeling & analytics)

  • Experience in mass media messaging, campaign planning and agency management

  • Experience in Spanish language / Hispanic marketing

  • Excellent attention to detail, communication, presentation and interpersonal skills

  • Highly analytical with comfort rolling up sleeves to perform quantitative analysis

  • Highly proficient in Excel and basic SQL preferred

  • Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles

  • Subprime, consumer-finance experience highly desired

  • Top-tier MBA preferred

ABOUT US: Wheels Financial Group, LLC d/b/a LoanMart proudly provides fast, professional assistance to financially stressed or credit-challenged segment of borrowers. We connect with our customers directly or through a vast network of storefront partners in the local communities throughout the country. Our place in the community was built over twenty years, growing from a two-person operation, single-store front in Van Nuys, CA into the largest auto title lender in California. LoanMart continues to evolve and expand into a progressive, technology-centric powerhouse in the industry, adding new financial products to serve our customers.

WORKING AT LOANMART: Employees enjoy a work environment that is rewarding, entrepreneurial, fun, exciting, and active. We do not tie up good ideas in a bureaucratic maze- good ideas come from everywhere and we want our employees to speak up and be recognized. Career advancement is a matter of turning an idea into an accomplishment.

We offer comprehensive and affordable healthcare benefits, paid time off, access to a private gym with a full-time personal trainer, and other wellness incentives. Our company proudly pays our employees to participate in local charitable events, and we regularly organize company-wide social and team building events to build camaraderie.

LoanMart will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring. Notice to third parties: Please do not contact Wheels Financial Group, LLC about this position unless you are a job seeker and potential applicant for this position. Please do not contact Wheels Financial Group, LLC about other services, products or commercial interests. Notice to Agency and Search Firm Representatives: Wheels Financial Group, LLC is not accepting unsolicited resumes from agencies and/or search firms for this or other job postings. Resumes submitted to any Wheels Financial Group, LLC employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Wheels Financial Group, LLC. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.

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Marketing Manager- Offline Channels- Spanish/Hispanic Markets