Marketing Manager

Nova Biomedical Waltham , MA 02154

Posted 2 months ago

Nova Biomedical is looking for a Marketing Manager to join our Marketing department.

The Marketing Manager is responsible for overseeing the implementation of marketing campaigns and events, and providing marketing support necessary to meet corporate goals for Nova International Subsidiaries. This includes production of internal and external promotional programs, advertisements, mailings, webinars, seminars, conferences and social media presence. The Marketing Manager will monitor effectiveness of marketing activities, gather, analyze and prioritize customer feedback, monitor market and competitive trends. Finally, the Marketing Manager will direct and assist other team members with marketing projects.

Responsibilities-

  • Participate in development of core positioning and messaging for products

  • Develop and oversee external promotional marketing campaigns utilizing departmental processes and monitoring tools provided in SalesForce.com and Pardot

  • Monitor effectiveness of marketing programs using SalesForce.com where ever possible

  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing activities.

  • Recommend/participate in the development of product marketing strategy

  • Continuously evaluate department methods, approaches, and departmental contributions for improvement.

  • Attend tradeshows and industry-related events including company sponsored seminars

  • Provide competitive intelligence and recommend competitive strategy

  • Work within the department to assure accurate and organized outputs.

  • Guide day to day activities of marketing team members, assist fellow employees when requested

Qualifications-

  • 5+ years sales and/or marketing experience with an in-vitro diagnostic device, medical device, or biotech company.
  • 3+ years digital marketing
  • A bachelor degree life science or medical field

Nova Biomedical, international and privately held company, is a world leader and innovator in biosensor technology. We are the largest privately owned in vitro diagnostics (IVD) company in the U.S., and the third in the world, with over 1,200 employees.

Highlights of benefits offered to Nova Biomedical employees include Blue Cross Blue Shield medical plan, tuition reimbursement, matching 401K, delicious and company subsidized cafeteria and an innovative scholarship program for children of employees


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager

Vistaprint

Posted 3 months ago

VIEW JOBS 7/18/2019 12:00:00 AM 2019-10-16T00:00 Are you a successful channel marketing leader with strong business, strategy and analytic skills? Are you passionate about innovative marketing campaigns and want to be part of a high-energy digital marketing team at one of the most successful internet companies of all time? Are you looking for an opportunity that will challenge you daily and encourage you to solve interesting and complex business problems? If so, read on! Vistaprint is looking for a strategic leader and people manager to join our Global Email Marketing team. This team is responsible for creating campaign and customer strategies across 16 markets spanning North America and Europe with the goal to increase customer engagement, incentivize purchase and drive long term customer value. By partnering with our internal Creative team, this team turns these strategies into reality and monitors and optimizes actions based on performance. The ideal candidate will have a minimum of 7+ years' experience in strategic channel marketing and 2-3 years direct leadership experience, with a proven track record of delivering high performing campaign strategies and results through their own work and the work of others. Responsibilities * Oversee global channel marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across global markets * Manage channel P&L, closely monitor KPIs to influence and optimize campaign strategy to exceed financial objectives * Apply extensive marketing background to contribute fresh ideas and innovative concepts to develop strategic channel roadmap * Partner with creative and Go to Market teams to influence concept strategies and ensure email campaigns are meeting campaign platform goals, channel best practices and creating impact * Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation * Work in close collaboration with global team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives * Manage, inspire, and grow a small team of marketers * Develop new processes and identify opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly Requirements * Has a passion for managing a team to deliver outstanding results * Is a leader with exemplary communication skills and executive presence * Has an ability to adapt to changing circumstances and is a top-notch collaborator who can drive teams with diverse objectives to alignment * Creative, results-oriented thinker with exceptional attention to detail * Has experience in creating clarity and setting objectives from the nebulous while managing multiple complex initiatives at once * Ability to analyze large data sets and trends to inform strategy and drive business decisions * 7+ years experience in strategic channel marketing, minimum 3 years people management * Bachelor's degree in marketing, business, economics or related field * Experience working in agile or scrum a plus A few reasons why you might love it: * High levels of access and visibility throughout the organization * Widespread impact and influence as a lead of one of the business's most profitable channels * A chance to see the world and collaborate with individuals in cities like Barcelona and London * Opportunity for career growth and personal development * Manageable work/life balance in an organization that provides flexible options so that you can work Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires. #LI-PC1 Nearest Major Market: Waltham Nearest Secondary Market: Boston Job Segment: Medical, Manager, Marketing Manager, Channel Marketing, Marketing, Healthcare, Management Vistaprint Waltham MA

Marketing Manager

Nova Biomedical