Marketing Manager, New Product Innovation, Zarbee's Naturals

Johnson & Johnson Greenwich , CT 06830

Posted 3 weeks ago

Johnson & Johnson Consumer Health & Zarbee's Naturals business are recruiting for Marketing Manager, Innovation with a #ONETEAM mindset working in an agile E2E business focused on meeting the continued needs of our consumers & growth.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 130 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people.

Johnson & Johnson Family of Companies touches more than a billion people's lives each day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Group of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and OTC/Self Care products.

Zarbee's Naturals, a brand within Johnson & Johnson Self Care, has evolved from a pediatrician founded brand of children's cough syrups to a leading brand of health & wellness products for the whole family. Zarbee's uses wholesome, handpicked ingredients whenever possible and was the first to develop more natural, clinically proven, over the counter products in several categories that help keep the whole family healthy and happy. The Zarbee's Naturals brand is greater than $200M in retail sales today and continues to have tremendous potential.


This highly visible role requires a talented marketing leader with strong business orientation, creative thinking, agility and bandwidth to work seamlessly across the Zarbee's organization. The Innovation Marketing Manager will be responsible for the development of our 3-5 year innovation plans including the identification and development of new products that effectively meet consumer needs across the Zarbee's Baby, Children and Adult segments.

With a deep understanding of consumer insights, need state innovation strategies, and pipeline objectives, the successful marketing candidate will support the development of innovation plans in line with Zarbee's Naturals and Self Care long term strategic plans. The role will oversee new product development from concept to launch, collaborating closely with the cross-functional product development team, including Consumer Insights, R&D, Operations, Finance, Sales, Design, and the Zarbee's Leadership Team.

This role will be based in the Greenwich, Connecticut office and will report to the Associate Director or Marketing, Innovation.

Specifically, the Innovation Marketing Manager will:

  • Help to shape the long-term strategy for the Zarbee's Naturals product portfolio

  • Support the identification of category and brand opportunities that expand the portfolio through consumer, trend, and competitive analysis.

  • Partner closely with consumer insights to create robust multi-faceted iterative learning plans to validate, assess and prepare products for commercialization in partnership with functional experts and cross-division partners.

  • Collaborate with the Zarbee's Naturals R&D, Claims, and Regulatory teams to create new product propositions based on trends, consumer need states, and technical capabilities.

  • Collaborate with the Zarbee's Naturals Design and Operations teams to define, create, and execute creative packaging structure and design. Includes briefing design, conducting packaging research, and complying with regulatory and legal guidelines.

  • Analyze and lead pricing decisions for new products in close partnership with sales and finance

  • Present new product roadmap and project updates to the Zarbee's Leadership Team.

  • Identify retailer launch strategy in close partnership with Sales and create compelling sales materials to ensure successful sell in.


  • BA/BS in Marketing or a related business field is required.

  • MBA preferred.

  • A minimum of 5 years of experience of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer-packaged goods organization, preferably with a breadth of functional and/or industry experience is required.

  • Marketing or innovation experience in a Consumer Packaged Goods healthcare environment is preferred. Experience with Natural products is a plus.

  • Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment is required; Experience in successful partnership with key cross functional groups including R&D, BD, Finance, Medical, Regulatory, Supply Chain, etc.

  • Excellent communication, influencing and negotiation skills are required. Ability to facilitate alignment across groups.

  • Demonstrated financial acumen in making effective business decisions is required.

  • Experience in providing marketing thought leadership-taking consumer insight and using it to drive thinking and good decisions is required.

  • Clear track record of achieving strong results and demonstrated leadership is required.

  • Experience prioritizing and managing multiple projects and requirements is required.

  • Ability to analyze business/marketplace dynamics, mine insights, and develop innovative strategies that meet needs of healthcare professionals and consumers is required.

  • This position requires up to 20% domestic travel.

Primary Location

United States-Connecticut-Greenwich-


Zarbees (6263)

Job Function


Requisition ID


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Marketing Manager, New Product Innovation, Zarbee's Naturals

Johnson & Johnson