Marketing Manager

Mutual 1St Federal Credit Union Omaha , NE 68102

Posted 7 months ago

In business since 1949, Mutual 1st Federal Credit Union is a not-for-profit, member-owned credit union. That means were focused on our members. We pass along savings by paying higher dividend rates on checking and savings accounts, charging lower fees (or no fees) and provide lower interest rates for loans than banks.

We're local, friendly and genuinely care about the community. Our unique culture and service philosophy is based on our core values:

Respect, Integrity, Passion, Service, Community, and Learning. Our goal is simple: To improve the financial well-being of our members.

We are currently looking to fill a Marketing Manager position that is collaborative, visionary & excels at project management. We offer a comprehensive benefits package, competitive pay, and a dress for your day atmosphere.

Sound like your kind of place? See below for details about the position.

Role:

Responsible for developing, evaluating, maintaining, and promoting the Mutual 1st Federal brand. Responsible for the development, coordination, and execution of the annual marketing plan.

Responsible for the preparation and management of the annual marketing budget. Oversees marketing communication including branding, public relations, advertising, digital, social media and other marketing channels. Manage and develop marketing staff by recruiting, training, coaching, directing, and appraising employees and their performance.


Essential Functions &

Responsibilities:
  • Oversee marketing communication including branding, public relations, advertising, digital, social media, and other marketing channels.

  • Manage and develop marketing staff by recruiting, training, coaching, directing and appraising employees and their performance.

  • Champion the product development function to lead efforts to monitor, evaluate, and enhance existing products and services as well as recommend opportunities for the development and implementation of new products and services.

  • Build a scalable, repeatable member acquisition, onboarding, lead generation and member retention strategy. Lead the pursuit of member intelligence to identify member behavior insights in addition to market intelligence to identify socio-economic information that can lead to prospect targeting.

The strongest candidates will also have:

  • 4+ years' experience in marketing, with at least 3 years experience in brand development and management and/or direct response marketing capacity. Proven experience in developing creative marketing materials, direct mail, email, online and social media advertising communications.

  • Bachelor's degree in Marketing, Advertising, Business or related discipline preferred

  • Proven ability to motivate, influence, and obtain cooperation from and with others

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Marketing Manager

Mutual 1St Federal Credit Union