Marketing Manager

Milestone Inc Shelton , CT 06484

Posted 6 days ago

About Milestone:

Milestone's innovative solutions have been developed for laboratories around the world performing sample preparation, with the aim of helping them, by offering an integrated solution able to render their activity easier, faster and safer. With over 50 patents and 20,000 systems globally we are a market leader committed to providing the scientific and industrial communities with the highest quality instrumentation.

About the Role:

The role of the Marketing Manager will be to partner with the President, Product Management, Sales, and International Marketing teams to drive marketing strategies and new product launches. This role will support the sales effort through activity-based lead generation and nurturing campaigns. Ensure that Milestones unique products, technology and image are marketed and communicated effectively and consistently. This role will develop and oversee the execution of the marketing strategy and tactics for the organization. The Marketing Manager will have experience building and elevating direct reports, to continue to enhance the department.

Responsibilities:

  • Develop cohesive strategies and tactics to drive qualified lead traffic and boost company branding among the industry
    • Collaborate with Sales Manager and key stakeholders to identify regions and industries to target
      • Work cross functionally with all departments
    • Strong analytical ability to evaluate end-customer experience
    • Conduct market analysis to identify challenges and opportunities for growth
      • Review global market to help enhance and build relationships within our industry
  • Build marketing programs to support specific objectives across different channels and segments in support of overall strategic marketing plan
    • Deploy successful campaigns from ideation to execution
    • Produce valuable and engaging content
    • Build strategic relationships with key industry players
  • Evaluate the impact of marketing programs in achieving their stated objectives
    • Measure and report on performance of all campaigns
    • Analyze customer behavior and adjust campaigns accordingly
  • Supervise, mentor team members, and provide guidance and serve as thought leader for internal business partners
    • Manage and continue to elevate a highly efficient team
    • Provide feedback to team members against individual and department goals

Requirements

Requirements:

  • MBA or Bachelors Degree in Marketing or related field
    • 7+ years of Marketing with 3+ years of Digital Marketing experience preferred
    • 4+ years of Management experience
  • Demonstrable experience generating and nurturing leads, managing SEO/SEM, and maintaining a marketing database
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Proficient knowledge of Salesforce.com and Pardot
  • Strong leadership skills with a strategic mindset and data-driven thinking
  • Excellent verbal and written communication skills
  • Stays up to date with latest trends and technologies in the market
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Marketing Manager

Milestone Inc