The Marketing Manager at Merritt Group will oversee and execute work on behalf of the agencys marketing clients as we plan, build and execute marketing campaigns. S/he will implement strategy and processes and deploy resources associated with marketing account functions -- demonstrating ownership and oversight of individual account functions (i.e. advertising, social media, sales enablement). The Marketing Manager is resourceful and hands-on.
S/he is someone who is dedicated to developing strong leadership skills and delivering outstanding results with enthusiasm. Account Managers exhibit extraordinary drive and ambition.
S/he is calm under pressure and is able to quickly adapt to different situations.
Account Managers continuously look for new ways to help our clients communicate with the audiences that are important to them. S/he is the go-to person when others need help or have an issue; s/he listens to others and values opinions and an alternative point of view; and, Account Managers are able to adapt his/her communication style to both clients and teammates. And, like all Merritt Groupers, s/he has an insatiable curiosity and interest in technology and business, social media and digital marketing.
Account Management: Manage account functions with little oversight from senior staff, including providing day-to-day counsel to client.
Mentor/coach each account team and oversee the work of each person on his/her account teams to ensure client objectives are met. Ensure that monthly and long-term goals are set and met for all accounts. Identify opportunities to integrate other agency services (creative services, demand generation, etc.) into accounts where it will advance a clients goals. The integration should be seamless to the client and the Marketing Manager should play the client facing-role to the client on the solution area - working behind the scenes with other team members.
Marketing Program Oversight and Campaign Execution: Assist in setting strategy for and owning the execution of components of marketing campaigns on behalf of clients - ranging from content, digital, advertising/paid media, social media and more - ensuring they align to the clients broader demand generation/sales goals.
Event Management: Independently lead and manage execution of industry trade shows and client-sponsored events, including trade show planning, coordination, and management, event-vendor management, budget management, and onsite execution and support. Some travel will be required, including travel to trade shows where the individual will be the only Merritt Grouper managing on-site.
Content Coordination/Support: Support content creation efforts.
Project Management: Oversee PM activities executed by Senior Marketing Account Executive or Marketing Account Executives with reporting, tracking and measurement. Own components of project management for tasks/duties s/he is responsible for.
Client Relations: Bring value, meaningful counsel and creativity to client at all times; think a few steps ahead of the client and beyond what they have asked of us.
Stay on top of trends and issues that could impact clients and proactively address. Establish a relationship that makes the client feel comfortable, enough to consider Merritt Group as a trusted partner and not just another vendor.
Planning: Drive internal team meetings and continuously bring new creative ideas to the table.
Actively participate in new client kick-off meetings and, when relevant, drive them. Play a strong role in annual, quarterly, and monthly client planning meetings. Handle all client reporting, including monthly reports and meeting agendas. As needed, integrate other agency solution areas (creative services, demand generation, etc.) into account plans.
Content Creation: Able to identify and recommend content generation campaigns that will help advance the business objectives of our clients.
Able to write a full range of documents with little to no editing from senior staff. Edit and provide direction on writing work of other team members. Manage the writing and development of higher-level strategic documents, including messaging platforms and campaign plans.
Speaking & Awards: Provide strategic counsel and insight to teams and clients. Ensure the team is tracking to results.
Social Media: Understand strategy and execution of relevant social media channels for our clients; work with team to ensure the development of compelling social media content; work with team to ensure quality execution of social media content.
Marketing: Demonstrate an understanding of marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics. Learn best practices across various marketing channels.
Measurement; Help create measurement strategies given the measurement tools and methodologies available to us. Have the ability to analyze measurement reports and make adjustments to ensure positive progress of our strategic communications campaigns across paid, earned and owned channels.
Agency Operations: Participate in new business meetings and provide meaningful input and value. Take ownership of at least one operations program at the agency.
KEY SOFT SKILLS
Client-Focused: Build strong trust with all clients and become the day-to-day lead for accounts s/he manages.
Action-Oriented: Have a relentless focus on results. Ensure goals are consistently met.
Inspire a Shared Vision: Inspire the team to achieve both business goals as well as client goals. Provide constructive feedback and coaching to teammates, take on mentoring role and provide visibility/opportunities for others.
Communicate with Candor: Able to communicate about difficult topics in a diplomatic and respectful way. Demonstrate the ability to deliver honest feedback in an empathetic manner and understand when more assertive approaches must be taken to protect other team members.
Challenge Processes For Innovation and Efficiency: Work to improve business inefficiencies and be mindful of the cost of working ineffectively. Think in innovative ways and look for opportunities to set Merritt Group apart.
Four to six years of working experience
PREFERRED EXPERIENCE & EDUCATION
Prior marketing or communications agency or in-house experience
Degree in communications, journalism, public administration, English, or related field