Responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products.
Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives. Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions
This is a management position that contributes and achieves results through others. The role is responsible for managing subordinates in professional jobs or managing through subordinate managers / supervisors or is a leader of process that achieves results through others, whom are not direct reports.
Job requires comprehensive understanding of the concepts and principles in their discipline. The requirement for a broader knowledge implies the need to understand other concepts and principles in context in order to resolve issues that have an impact beyond the area. The job has full management of a team, including management of people, defining roles and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions or changes. This job typically requires a degree or equivalent and a minimum of 8 or more years experience.
Work From Home: No
Travel Percentage: Up to 50%