Marketing Manager

Manulife Westwood , MA 02090

Posted 4 months ago

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description


This position is responsible for implementing innovative marketing strategies, tools, and programs consistent with the retirement segment's marketing plan.

Key Accountabilities:

  • Serve as a member of the Marketing Management Team in the development and implementation of the marketing plan.

  • Work with the Marketing Management Team to develop and/or execute project plans for marketing plan deliverables (

  • Work with the Marketing Management Team, Product Management, Sales, and New Business to develop and implement innovative product marketing programs.

  • Work with the Marketing Management Team, Sales, Product Management, New Business, and Corporate Legal to develop and implement innovative concept-driven marketing materials, tools, and programs.

  • Work with the Marketing Management Team, Sales, Product Management, New Business, and Corporate Legal to develop and implement innovative marketing programs (e.g. - advisor marketing, lead generation, and business planning).

  • Work with the Marketing Management Team, Sales, Product Management, New Business, and Corporate Legal to develop and implement innovative channel specific marketing programs and support.

  • Work with marketing team and dvisional heads in the development of major channel specific events such as national accounts due diligence meeings, client advisory boards, etc. Assist in identifying meeting objectives, related agenda, content and presentation development. Coordinate meeting execution with Meetings and Conference Management.

  • Oversee and execute thought leadership initiatives, collaborating with internal and external marketing research resources and active intelligence teams.

  • Other duties as assigned.

  • Job Requirements:

  • At least four years retirement plan services- related experience.

  • Deep understanding of retirement plan industry.

  • Working understanding of the needs than drive sales in the advisor sold retirement plan space

  • Working understanding of plan sponsor and participant needs and JH product and service solutions.

  • Ability to work with all levels of personnel including senior management at John Hancock and advisor/client firms.

  • Ability to work independently, often facing conflicting and overlapping demands.

  • Solid writing and verbal skills.

  • LI-JHI JHC Investments

  • LI-JH


If you are ready to unleash your potential it's time to start your career with Manulife/John Hancock.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of March 31, 2019, we had over $1.1 trillion (US$849 billion) in assets under management and administration, and in the previous 12 months we made $29.4 billion in payments to our customers.

Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.

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Marketing Manager