Marketing Manager - Lumberyard

Tvg Hospitality Huntsville , AL 35896

Posted 2 weeks ago

MARKETING MANAGER - LUMBERYARD

ABOUT THE COMPANY

In close partnership with the City of Huntsville, tvg hospitality will be opening the groundbreaking Orion Amphitheater on the 7th of May 2022. Inspired by the grand open-air amphitheaters of Ancient Greece, this 8,000 person capacity destination will host an exciting lineup of world-class performers and is further supported by three stories of unique concessions ranging from the Madkin & Weeden tap rooms through Isadoras Wine Bar, El Cohete Taco & Tequila, and the dramatic sky bar with immense views of both the stage and the surrounding landscape.

tvg hospitality is a global entertainment & hospitality operator with offices in the United Kingdom & the United States. Founded by CEO Ben Lovett, serial entrepreneur and a multi-award winning musician, alongside his brother Greg Lovett who joined the team as CFO following many successful years with the Soho House Group, tvg hospitality is based around two core principles:

The first principle is born through music, and the sacred connection that exists between an artist and their fans. Our mission is to build the best places in the world for those relationships to exist. Our second principle is born through hospitality, notably food & beverage. We believe in the artistry & elevation of not only what we see and hear but also what we taste. From the classics to something new, we pride ourselves on consistently delivering the best products with first class service.

These principles are brought together through a dedication to creativity, craft and character that provides a common ground for some of the world's best engineers, architects, artists, chefs, mixologists and brewers to come together with staff and local communities to create destinations that become landmarks, and experiences we remember forever.

tvg hospitality currently operates three venues in the United Kingdom with six projects currently in development and under contract in the United States and further new sites in both countries pending.

ROLE: Marketing Manager - Lumberyard

REPORTS TO: General Manager of Lumberyard

POSITION: Full Time, Benefits Eligible

JOB SUMMARY

As Marketing Manager of the Lumberyard you will be a key member of the HVG team. You will work closely with the General Manager, Lumberyard and the Marketing Director, HVG to execute all marketing and communications activity. Operating closely with your colleagues across all departments, you will develop an in-depth understanding of the business and leverage the knowledge to effectively implement a multi-channel marketing strategy.

RESPONSIBILITIES

  • Implement, monitor and optimize the multichannel marketing strategy across Lumberyard zones, to include Meridian Arts Club and various F&B offerings.
  • Manage content on the venues websites and all digital platforms.
  • Lead the management of the venues press strategy, including briefing, fulfilling requests and bookings.
  • Execution of individual marketing initiatives and campaigns, including collateral production, liaison with suppliers, liaison with PR and implementation of activations.
  • Lead on social media content creation, scheduling reporting and analysis.
  • Review and ensure all external communication, websites, 3rd party online & collateral is up to date, relevant and delivered on time.
  • Timely reporting & measurement of brand marketing initiatives.
  • Ensure all marketing materials are up to date, and reflective of the business in terms of quality and accuracy; for both online and physical media.
  • Lead weekly marketing meetings with onsite and market team, updating on marketing initiatives, activity and results.
  • Review the customer journey and ensure UX is optimized for conversion - for reservations, private and corporate sales, group inquiries, and email opt ins.
  • Generate post-campaign reports and track against KPIs.
  • Research trends, predictions and conduct competitor analysis.
  • Assist the marketing team with any group brand initiatives.
  • Generate ticketing and social media links for external promoter use.

PROFESSIONAL QUALIFICATIONS + PREREQUISITES

  • The candidate should have at least 5 years experience in the venue, hospitality or festival marketing industries.
  • The ideal candidate will be decisive and persuasive however not an ego driven individual.
  • The person will need to lead by example, be a measured thinker and have first-rate analytical skills.
  • This role requires a deep knowledge of digital marketing platforms including email, social and paid media strategy, analytics, and a proven track record in patron and customer service communications.
  • The successful candidate will have excellent writing and interpersonal skills, comfortable interacting with local, regional and national audiences, stakeholders and media companies.
  • They will be a respected leader who can positively contribute to the culture and inspire performance by their colleagues.
  • The candidate will have a strong ability to be detail-oriented, flexible, and handle complex issues w/ minimal supervision including the skills to prioritize, multi-task and focus under stressful and demanding situations.
  • An amiable personality, sense of humor and passion for music is the right fit.
  • Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the marketing field.
  • Proven track record of cross-platform marketing and campaign-driven execution.
  • Entrepreneurial, creative and ROI-focused mindset.
  • Organized, prioritized and structured approach to project management.
  • Wordpress and Asana skills are preferable.
  • Google Drive, Excel and Powerpoint or Keynote capability is essential.
  • Hospitality and/or entertainment experience preferred.

  • EQUAL EMPLOYMENT OPPORTUNITY

    tvg hospitality strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information or identity or expression, veteran status, or any other characteristic protected by state or federal law.


    HIRING PRACTICES

    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    tvg hospitality recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. tvg hospitality may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.


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Marketing Manager - Lumberyard

Tvg Hospitality