Marketing Manager

We are an Equal Opportunity Employer. We maintain a drug-free workplace. Some positions require pre-employment drug screening and all positions require criminal background screening, on candidates selected for hire. We also participate in E-VERIFY, a service of DHS and SSA, verifying the identity and employment eligibility of all persons hired to work for the company.

Summary: This position works closely with marketing, property operations, and our development group to develop, manage and execute marketing and advertising initiatives for lease ups, renovations and stabilized communities. The position plays an integral role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring quality leads. In addition, this position identifies and evaluates new digital technologies and uses analytic tools to better optimize marketing campaigns, email marketing, social media, reputation management and display and search advertising. In addition, this position will also help develop companywide marketing programs and policies that continue to enhance the company brand. This candidate will have a strong understanding of the various marketing channels - branding, display and search advertising, email marketing, social media, reputation management, signage, outreach and event marketing. This position reports directly to the Vice President of Marketing. This position is hybrid and based in the Foster City, CA corporate office.

Essential Duties and Responsibilities, include, but not limited to the following:

• Manage the marketing strategy and execution for lease ups, renovations and stabilized communities to ensure it meets or exceeds the performance and financial goals set for the community.

• Create marketing plans and budgets for new developments, acquisition and stabilized communities

• Partner with internal team members and external vendors to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of internet, print, collateral, referrals, signage, outreach marketing, event marketing, and other tactics, and select the appropriate marketing techniques based on resident profile and market conditions

• Provides additional and in-depth marketing support to underperforming communities by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing marketing, advertising, pricing and promotional campaigns, and closely following up and monitoring results

• Project manage the branding, design of responsive websites, setting up and managing rent café marketing services and programs, social media, reputation management, SEM/SEO strategies, email marketing and any other digital related campaigns

• Manage advertising and marketing sources by requesting appropriate lead tracking solutions numbers and emails and sourcing it back to Yardi, maintaining relationships with vendors, negotiating rates and informing team of new updates and incentives, reviewing contracts, overseeing, monitoring and adjusting digital campaign strategies

• Collaborate with the Regional Portfolio Managers and Vice President of Marketing to develop and assist in strategic and tactical advertising campaigns and media plans for the communities, as well as execution of the digital plan

• Update content and photos on the corporate website, community websites and advertising listing sites

• Manage, monitor and evaluate social media and reputation programs to ensure content is cohesive with community branding and goals. Initiate innovative strategies to increase lead generation and engagement

• Responsible for claiming and editing directory listings and setting up social and reputation accounts for the company

• Reviews google analytics, advertising and marketing reports to analyze, adjust and make recommendations on ad source performance

• Assists with new business proposals, presentations and attend meetings to secure new business and clients

• Create and develop companywide marketing programs and policies to help enhance the brand

• Research new products and services and assist with the pilot of new systems and programs

• Assist with setting up training for our on-site associates with the various marketing vendors to ensure they are utilizing the programs and tools successfully

• Assist with the marketing set up and transition of new acquisitions and/or dispositions

• Create marketing agendas, attend meetings, and visit community and their competitor's sites when necessary

• Play an active role in managing, researching and recommending digital marketing initiatives. Stay abreast of the best practices and latest trends and incorporate them when appropriate

• Provide technical support for all marketing systems and services

• Work with other associates in the company as well as outside consultants (i.e., marketing, public relations, ad agencies, etc.) to coordinate campaigns to fit into the overall marketing and promotional goals of the organization

• Provide support and assistance to Corporate Office, IT Group, Development, SVP of Operations, Regional Portfolio Managers, Business Managers and Onsite Teams

• Support the Marketing Department in various projects and other duties as assigned

Qualifications:

• Position is hybrid and based in the Foster City, CA corporate office

• 10-15% travel is required; mainly in the Western United States

• Advertising creativity and Internet savvy

• Strong understanding of marketing fundamentals

• Strong internet, mobile and social media aptitude

• Working knowledge of search engine marketing including search engine optimization, local search and pay per click advertising

• Working knowledge of online reputation management and social media

• Knowledge and understanding of Google Analytics

• Attention to detail and a high level of accuracy required

• Advanced organizational and time management skills

• Team player (excellent attitude, professionalism and enthusiasm)

• Flexible and ability to change quickly

• Self-starter mindset; ability to work in a fast-paced environment with multiple competing deadlines

• Constantly seek innovative and better ways to accomplish goals

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor's degree in Marketing, Public Relations, Communications, Media Studies strongly preferred.

• Knowledge of the real estate development and multi-family experience is required.

• Understanding of 3rd party fee management and ability to manage to varying owner criteria.

• In-depth knowledge of various media outlets, digital marketing best practices and results tracking is required.

Language Ability: Excellent verbal and written communication skills required. Proficiency in the English language, both written and verbal, is required.

Writing: Knowledge on how to write effective copy in a variety of styles for websites, advertising listings, collateral and social media and review sites - Facebook, Instagram, Yelp, Google, etc.

Research: Ability to monitor, learn and adapt in the fast-changing environment. Identify new services and products that can help improve the company's performance or enhance the overall brand

Communication Skills and Problem-Solving: Knowing how to best communicate the company's and/or properties' messages on different platforms, including managing the need to convey sensitive issues or deal with angry residents and customers

Interpersonal Skills: As a direct connection between the company, the employees, the residents and the public, strong interpersonal skills and being approachable online and in person

Technical Skills: Understanding computers, Internet access and having excellent tech savvy talents Advanced level of Microsoft office suite, graphic design, and InDesign is strongly preferred. Experience with Yardi Voyager Software is required

Graphic Design Skills: Knowledge of Photoshop, Adobe Illustrator, InDesign or equivalent design software programs to resize images or produce collateral such as print ads, flyers or promotional pieces

Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands: The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is frequently required to be mobile and to talk or hear. The employee is occasionally required to lift up to 25 pounds. The vision requirements include close vision and the ability to adjust focus.

This job description is not intended to be all-inclusive, and the employee will also perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.

This job description does not constitute a written or implied contract of employment.

Other details

• Pay Type Salary

• Min Hiring Rate $80,000.00

• Max Hiring Rate $85,000.00

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• Foster City, CA, USA
• San Mateo County, CA, USA