Primary Role of This Position

Major Responsibilities

• Develop and implement comprehensive multi-channel brand strategies that align with the company’s objectives and resonate with pharmacy customers with a focus on the independent pharmacy market. This includes defining brand positioning, messaging, and differentiation strategies.
• Manage the branding and promotion of products within the K&F portfolio (i.e., health One™, HealthSnap.ca). Work closely with the marketing director and internal departments (i.e., Sales, Manufacturer Relations) to ensure consistent branding and messaging across all product lines.
• Plan and execute marketing campaigns and promotional activities to increase brand visibility and drive sales. Collaborate with marketing team to develop creative assets, messaging, and promotional materials tailored to pharmacy customers.
• Ensure consistency in branding across all marketing materials, including logos, packaging, and messaging. Partner with Communications to develop brand guidelines and enforce compliance across all departments and external partners. Work closely with Regulatory Affairs team to ensure that branding and promotional activities related to private label comply with industry regulations and standards.
• Monitor key performance indicators (KPIs) related to brand awareness, market share, and customer engagement. Analyze data to evaluate the effectiveness of branding initiatives and identify areas for improvement.
• Lead and oversee the implementation of e-commerce strategies, manage P&L, and support marketing team with management of external agencies.
• Develop and manage budgets for marketing-related initiatives, ensuring optimal allocation of resources to achieve desired outcomes. Monitor expenses, track ROI, and adjust strategies as needed to maximize effectiveness.
• Foster a collaborative environment by partnering with internal teams, including Sales, Key Accounts, Manufacturer Relations, Retail Pharmacy Services, Regulatory Affairs, and IT, to align marketing strategies with business objectives and ensure fully integrated approach and seamless execution of initiatives.
• Provide regular updates to senior management and other stakeholders, including reports on marketing campaign performance and competitive insights, contributing to informed decision-making and strategic planning.
• Manage relationships with external marketing agencies and partners involved in marketing initiatives, ensuring effective collaboration and communication to meet project deliverables, quality standards, and timelines.
• Stay informed about the latest marketing trends, technologies, and best practices. Drive continuous improvement of all marketing initiatives through internal qualitative feedback in addition to quantitative measurements.

• Bachelor’s degree in marketing, business administration, pharmacy, or a related field
• A minimum of 7 years of experience as a marketing and/or brand manager
• Proven experience in brand management, marketing, or related roles within the pharmaceutical or healthcare industry considered an asset

• Knowledge and understanding of the Canadian healthcare and pharmaceutical landscape, regulations, and products
• Strong teamwork skills, as well as prior experience leading teams/direct reports, providing continuous feedback, oversight and mentorship
• Excellent communication (written and verbal), interpersonal, and negotiation skills
• Analytical mindset with the ability to interpret market data and draw actionable insights
• Creative thinker with a passion for innovation and brand storytelling
• Demonstrated experience planning and managing projects from beginning to end
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Proficiency in marketing software/tools and familiarity with digital marketing channels is a plus