Marketing Manager

Description

Position Overview:

Under the direction of the President of SyncLync, a Marketing Manager is someone who shows leadership in the development and ongoing implementation of world-class marketing strategies and programs by deploying problem-solving skills, analytical thinking, market research, and process management techniques.

Responsibilities:

Manage the marketing budget:

• Work with the President of SyncLync to develop a budget that maximizes ROI for each project.

• Manage the established channel budget throughout the fiscal year, ensuring the set target as a % of sales is achieved.

Assist with strategic development:

• In partnership with the President, establish a detailed strategic and tactical plan to support and drive the company's sales goals.

• Stay current on new marketing developments/initiatives that are taking place on the periphery of current business practices (e.g. social media, web traffic, etc)

• Work closely with the product management and sales teams to understand each business segment's specific needs and strategies.

Maintain and protect the company's brand standards:

• Keep updated brand standards guides for all owned and licensed brands.

• Communicate brand standards with all international subsidiaries.

Work with the sales team to develop collateral to support respective product lines as needed, including:

• Promotional catalogs and brochures

• Point-of-purchase materials

• Training collateral

• Tradeshow support

• Work with the graphics team to execute best-in-class materials in a timely and cost-effective manner.

Website management

• Responsible for the strategic direction of websites.

• Responsible for maintaining site content.

• Set and execute a plan to maximize sites' SEO rankings and promotional needs as required.

Develop communication channels:

• Maintain strong communication with the sales, brand management, product, and design teams.

• Participate and present in key sales presentations as needed.

Tradeshows:

• Help manage and coordinate all tradeshows with the sales and product management teams.

Public Relations:

• Work with PR Agency of record to develop an annual PR plan.

• Develop strategies to drive sales through PR, specifically review publications and websites.

• Identify media opportunities; write press releases; and communicate with relevant media and publications.

• Increase brand awareness through high ROI initiatives.

Develop and expand the company's research initiatives:

• Establish a local user panel.

• Develop research initiatives that support the company's strategic direction.

• Work with industrial design and engineering to maximize research projects and funding.

Supervisory:

• Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates.

• Responsible for completing adequate performance documentation on time.

Marginal Job Functions:

• Other projects as assigned.

Requirements

Education:

• Bachelor's degree in business, marketing, or related field required or equivalent combination of education and experience.

Experience:

• Proven leadership and management abilities with the ability to lead a team required.

• Experience in developing and executing marketing strategies required.

• Strong oral and written communication skills required.

• Outstanding market analysis skills required.

• Excellent organizational and computer skills are required.

Other Requirements:

• Proficiency in Microsoft Excel and PowerPoint required.

• Strong computer skills in all Microsoft Office programs preferred.

• Occasional local and domestic travel required.

• Valid driver's license required.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

• Health & Dental Insurance

• Company paid Life Insurance

• 401(k)

• Paid Time Off benefits

• Product discounts

• Wellness programs

EOE/M/W/Vet/Disability

#ZR