Marketing Manager

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the center's strategic goals.

• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.

• Other responsibilities include sales data entry, analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate.

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers."

• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.

• Effectively manage the center's digital media programs (social media, mobile, web), as applicable.

• Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.

• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.

• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.

• Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.

• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.

• Develop an ongoing public relations action plan as needed; send out press releases; track publicity

• Follow corporate policies and procedures for all programs and events.

• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed

• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

• Serve on JLL marketing taskforce as assigned by Regional Marketing Manager.

• If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

• Schedule and manage day-to day operations of the Customer Service Center (where applicable).

Skills and Knowledge

• Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint

• Ability to learn employer specific web-based software systems

• Knowledge of marketing fundamentals and market research

• Excellent interpersonal communication skills (verbal and written)

• Special event coordination and management experience

• Ability to multi-task

• Sales/negotiation skills a plus

• Experience in managing budgets

• Flexibility to work varied schedules including weekends and evenings

• Strong team player

Education/training- bachelor's degree in marketing or related field

Years of relevant experience

• 3-5 years in retail, marketing, advertising, or comparable business experience.

Physical work requirements/conditions

• Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting.

Location:

On-site

• Peachtree City, GA

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary

• Paid Time Off and Company Holidays

• Flexible and Remote Work Arrangements may be available

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.