Marketing Manager

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Job Posting: Marketing Manager ilani

Reports to: Director of Marketing Communications Ridgefield, WA Open until:

Pledge for Success:

We are dedicated to hiring outstanding individuals who share in our commitment and passion for serving our guests. Ambition, dedication, attention to detail, and a warm smile are all winning characteristics that lead to the spirit of who we are.

Position Summary:

Responsible for the advertising plan for ilani including direct mail, email, on-premises digital, social media, and web. Responsible for working with all internal departments to determine marketing needs. Initiates and tracks creative requests with agencies and vendors to fulfill marketing/advertising/public relations needs. Coordinates and executes promotional requirements and serves as a liaison between marketing departments, operations, external agencies, and affiliated promotional sponsors.

Primary Duties and Responsibilities:

• Promotes superior guest service.

• Maintains and perpetuates a positive organizational culture according to the principles of the Spirit of Tâlícn and the Core Values of ilani.

• Responsible for the coordination of all ilani creative with external advertising agencies as well as supervising outside creative agencies to ensure timely and precise program execution. Programming includes campaign strategy, promotions, special events, and monthly campaigns.

• Responsible for program tracking, and monthly analysis as well as preparing and presenting monthly marketing strategy results in recap to senior management for advertising. Key performance indicators include conversation rates, click-through rates, open rates, etc.

• Works with other Senior Marketing Leaders on preparing the annual marketing budget and makes recommendations for short and long-term revenue enhancements.

• Works with the other Senior Marketing Leaders on developing and executing ilani's marketing calendar.

• Develops and manages monthly expense forecasting for the advertising budget to include monthly expense forecasts, mid-month forecasting updates, and month-end close to effectively track expenses and maintain budgetary guidelines.

• Works with internal and external stakeholders and executes the ilani sponsorship program for festivals and other areas, including but not limited to, The Stadium Sports Bar & Grill.

• Serves as liaison between Property, Division, and Brand for Strategic Alliance opportunities with other owned and managed properties.

• Manages and gives direction to a team to execute ilani's advertising strategy, including but not limited to the Senior Multimedia Designer, Multimedia Design, and Graphic Designer.

• Works with external public relations agencies on media communication plans including press releases and media alerts.

• Works with and gives direction to ilani's marketing team members to ensure consistent communication strategy across all components of marketing, including but not limited to internal and external advertising.

• Works with gives direction to Mohegan Gaming's marketing team to ensure consistent communication strategy across all components of marketing, including but not limited to internal and external advertising, direct mail, social media, and online marketing.

• Reviews and proofreads all material for accuracy of content, grammar, and brand guidelines.

• Works with the VP of Marketing on the approval of all advertising assets.

• Maintains and monitors all in-house signage and print collateral inventory.

• Conducts media tours, and photo/video escorts and coordinates event photography.

• Maintains confidentiality of sensitive information.

• Performs other duties as assigned.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality, Economics, or Finance, and/or five (5) years of progressive Marketing experience, and/or an equivalent combination of education and experience.

• Minimum three (3) years of experience as a manager/supervisor of a functional area with multiple FTEs in one or more of the following disciplines: Advertising, Casino Marketing, Database Marketing, Direct Marketing, Marketing/Mass Media.

• Must possess excellent interpersonal skills with an ability to foster a supportive and enabling team environment.

• Advanced skills in managing multiple project timelines with an external advertising, creative, or digital-direct mail agency.

• Advance knowledge of graphic design including Adobe Illustrator, InDesign, Photoshop, After Effects, and Premiere Pro.

• Experience with graphic scheduling software (i.e., Fourwinds)

• Extensive experience with Microsoft products/programs including, but not limited to, Word, PowerPoint & Excel.

• Experience working with media communications.

• Experience managing budgets and forecasting.

• Working knowledge of Bally's CMP is required.

• Excellent written and oral communication.

• Availability to work nights, weekends, and holidays based on company demands.

• Must be able to lift, pull, bend, stand and walk for extended periods.

• Must possess a valid Driver's License.

• Must be willing to work in a smoking environment.

• Must be willing to adhere to company health and safety measures.

Work Shift:

Regular

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