Marketing Manager II, Botox - Chronic Migraine

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

As a member of the BOTOX Therapeutic's Chronic Migraine Marketing team, the Marketing Manager II is responsible for managing and implementing patient-facing marketing initiatives to support brand awareness, consideration and adoption goals. The omni-channel marketing mix includes but is not limited to TV, programmatic, social media, search, audio, and website for BOTOX Chronic Migraine. The Marketing Manager II will collaborate with a broad cross-functional team including external partners such as media and creative agencies, and internal partners including analytics, digital engagement, regulatory, legal, public affairs, and medical teams.

The Marketing Manager II must demonstrate the ability to communicate and collaborate cross-functionally to ensure all elements of consumer marketing tactics are rooted in the core business objectives and consistent across all channels. Critical to the role will be exceptional project management abilities, modern marketing acumen, data analytics, budgeting, and a sharp consumer lens.

Scope & Key Skills:

• Manage ecosystem of internal and external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute on time and within budget.

• Think innovatively regarding the application of innovative tactics and marketing solutions grounded in market research and other customer insights to inform creative decisions.

• Lead the technical management and implementation of marketing tactics, coordinating with internal IT development teams to ensure relevant technical updates are planned and deployed in a timely fashion.

• Demonstrated experience in digital marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing, and familiarity with digital targeting, activation, trafficking, and measurement.

• Attend review meetings with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements

• Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions.

• Provide analysis and reports on marketing campaigns

• Manage overall consumer marketing budget

Qualifications

Desired Qualifications:

• Bachelors degree in related field required, MBA or related Master's Degree preferred

• 3+ years of marketing/brand management experience executing omni-channel brand campaigns with preferred experience in pharma, technology, banking & finance, or CPG marketing

• Exceptional project management skills and marketing savvy

• Strong storytelling, creative and conceptual thinking skills

• Solid business acumen and ability to translate business and brand strategy into marketing programs

• Strong written, organizational, and interpersonal skills with an ability to effectively communicate and collaborate with various levels of leadership within the organization.

• Team player with a positive, can-do attitude

• Flexible, adaptable and able to navigate fast-changing environment

• This role can be hired as a Grade 18 or 19; candidate experience will determine grade

Additional Information

Applicable only to applicants