Marketing Manager

What you'll do...

JOB SUMMARY

The Marketing Manager of Search Engine Optimization (SEO) for Financial Services and operations lead will play a key role in both leading strategy for the Financial Services products, held accountable for channel level KPIs and acquisition goals, as well as a critical role on the Search team leading all SEO operations including reporting, technical support and select agency relationships.

JOB DUTIES

• SEO lead for Financial Services playing point with the line of business lead.

• Responsible for developing strategy, implementing recommendations, and reading out on results for SEO in partnership with an external agency.

• Accountable for hitting Financial Services organic search KPIs and goals.

• Regularly report on Organic Search performance, across all lines of business, including observations, insights, and recommendations for enhancements to approve overall effectiveness.

• Collaborate with internal stakeholders on audience segmentation and tracking strategies across all lines of business.

• Own technical and executional support on Ratings & Reviews across all lines of business including owning the vendor relationship with Bazaarvoice and technical implementation with .com.

• Own RIO agency relationship for Local Listings across all lines of business and main point of contact for operations and troubleshooting.

• Overall internal SEO operations lead across all lines of business.

• Own and lead strategy for Software products in retail paid search in partnership with the line of business and directly with retail partners (no agency support).

JOB REQUIREMENTS

• Bachelor's degree in Marketing, Business, or other related field or an equivalent combination of education and experience

• Deep knowledge of SEO with at least 4+ years of experience managing SEO

• Broad-based knowledge of AdTech/MarTech platforms with experience SEO measurement and reporting

• Ability to manage multiple projects simultaneously while adhering to established timeframes

• Ability to balance short and long-term priorities

• Experience managing agency and vendors

• Outstanding communication skills across all levels of the organization

• Demonstrated analytical skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story

• Budget management experience

• Proficiency in MS Word, Excel, and PowerPoint

What you'll bring to the team...

• Experience with Fintech and Financial Services Marketing strategies
• 5-7 years consumer marketing experience with 4+ years of directly managing the SEO channel