Job Title: Marketing Manager
Reports To: Associate Director of Marketing & PR
Classification: Salaried- Exempt
This position assists the Associate Director of Marketing & Public Relations in strategic marketing efforts and all projects pertaining to the Marketing & PR department.
Essential Duties and Responsibilities:
Include the following. Other duties may be assigned;
Maintains Houston Ballet's social media presence (including but not limited to Facebook, Twitter, Instagram).
Develops and maintains a calendar that maximizes relevant, current content.
Coordinates graphics and video presence on social media channels
Manages social media contributions from the Marketing & PR Coordinator
Facilitate Houston Ballet's email marketing program, including planning, content creation, audience segmentation, and reporting. Manages email contributions from Marketing & PR Coordinator.
Assist Associate Director of Marketing & PR with copywriting projects for branding pieces spanning web, print, signage, and commercials.
Manage fulfillment and delivery of all print and direct mail campaigns booked by the department, with close attention devoted to brand integrity.
Collaborate with Director of Marketing & PR and the Associate Director of Marketing & PR on the branding concepts for all institutional video and photoshoots, and oversee logistic coordination by the Marketing & PR Coordinator.
Manage marketing presence in all external venues and facilitate promotional partnerships.
Assist with Houston Ballet community and promotional events, including Theater District Open House and Miller Outdoor Theatre performances.
Execute all job functions while maintaining brand integrity and high-quality work with a patron-centered focus, with a positive, teamwork-oriented attitude
Assist the Marketing & PR department with main stage marketing as needed and all other projects and tasks as assigned.
4-year university degree
Minimum 3+ years of marketing experience; arts marketing preferred but not required
Excellent computer skills: MS excel, Word, Outlook
Experience managing company social media platforms
Experience in project management preferred
Knowledge of dance, music, or performing arts preferred
Basic Adobe CS knowledge, preferred
Organization/Planning Develops clearly defined, realistic, measurable objectives that are consistent with the company's objectives. Organizes personal workload and sets priorities; Uses time efficiently. Meets deadlines consistently.
Job Knowledge Possesses the skills, knowledge and expertise required to perform the essential aspects of the job as well as any other specific educational and/or certification requirements
Communication Communicates effectively in wring and verbally; expresses complex ideas in simple terms. Clearly and concisely expresses in individual or group situations. Comprehends and processes information and responds to communication form others. Communicates, empathizes, uses diplomacy, influences, and gains cooperation. Interacts effectively across functions and levels of the company.
Flexibility/Adaptability Admits and corrects mistakes; ensures the integrity of work. Accepts constructive criticism or responsibility for outcomes. Effectively responds to change. Adjusts to and accepts changes in direction and priorities. Sees changes in the business or work environment, understands implications and adjusts priorities as needed on short notice.
Client-Peer Orientation Builds partnerships, networks and coalitions with peers and others. Probes to discover peer underlying needs and matches available or customized services and resources to that need.
Ascending or descending stairs, ramps and the like, using feet and legs and/or hands and arms
Moving about on foot to accomplish tasks, particularly for long distances.
Standing, particularly for sustained periods of time.
Close vision (clear vision at 20 inches or less).
Distance vision (clear vision at 20 feet or more).
Color vision (ability to identify and distinguish colors).
Light physical activity performing mild strenuous daily activities of a primarily administrative nature.
Occasional lifting of objects weighing 25+ pounds is required.
Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
Full Time requires significant work time outside the normal business hours.
Moderate overnight travel (up to 10%) by land and/or air.
Houston Ballet Foundation