Marketing Manager | Hotel DU Pont

DUTIES AND RESPONSIBILITIES:

• Strategic Marketing: Develop and implement comprehensive marketing strategies to differentiate HOTEL DU PONT from competition, enhance visibility and expand market share.

• Brand Management: Maintain consistency in branding across all internal and external communications.

• Content Champion: Collaborate with the marketing team to create high-quality content that promotes the hotel's services, special offers, food & beverage outlets and events. A key component of this role involves producing photography and videography assets for use on social media platforms. Oversee and coordinate influencer/media visits.

• Digital Marketing: Oversee the content management system (CMS) for the hotel website as well as property listings on third-party websites, ensuring precision and consistent brand voice across all copy, photo assets, packages, experiences, and pricing.

• Sales Collateral & Tactical Promotions: Manage the design and execution of dynamic and high-quality marketing design elements including digital and print ads, sales collateral, signage and more.

• Reporting & Analysis: Pulls ad-hoc reports requested by Sales team and hotel leadership. Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements.

• Special Projects: Performs special projects and other responsibilities as assigned and participates in task forces, committees, and cluster groups as requested. Participates where appropriate in related trade/business functions, events, conferences, and workshops

• Experience Coordination- Point person for our ongoing experience events. Works with Area Marketing Manager, DOSM, MD and PR agency from concept to day of execution of the events.

• VIP Guest Stays: Assist the Director of Sales, Director of Rooms, and Managing Director in the coordination and execution of VIP and high-sensitivity guest stays, including all corporate, individuals as well as all other designated dignitaries.

• F+B eCommerce: Executes eCommerce campaigns to support the F+B outlets' strategic marketing plans while working within the established budgets. Create and execute promotional email calendar for each outlet. Develop and manage social media campaigns including content calendar, content creation/posts, and growth and engagement metric reporting. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing and Director of F+B to adjust marketing strategies/budgets where needed based on performance metrics, growth, and analysis

ESSENTIAL SKILLS:

• Excellent verbal and written communication skills.

• Excellent attention to detail.

• Administrative knowledge of Meta Business Suite and social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, etc. Photography and video editing skills are a plus.

• Proficiency in Microsoft Business Suite (Word, Excel, PowerPoint).

• Proficiency in Google Analytics.

• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor's degree in marketing, communications, or related field.

• 3+ years of marketing experience in hospitality or similar industry.

• Must be able to provide examples of previous work.

PHYSICAL REQUIREMENTS:

• Sufficient physical ability and mobility to work in an office setting.

• Ability to stand or sit for prolonged periods of time.

• Ability to occasionally stoop, bend, kneel, crouch, reach, and twist.

• Ability to lift, carry, push, and/or pull light to moderate amounts of weight 50 lbs.

• Ability to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard.

• Ability to travel to other locations using various modes of private and commercial transportation.

• Ability to verbally communicate to exchange information.

• Engaging in repetitive movements of wrists, hands, and fingers - typing and/or writing.

• Working frequently at close visual range (i.e. preparing and analyzing data and figures, transcription, computer terminal, extensive reading).

WHO ARE WE?

Opened in 1913, the HOTEL DU PONT is dedicated to delivering timeless luxury with a modern and sophisticated sensibility. Located in downtown Wilmington, Delaware, in the heart of the picturesque Brandywine Valley, the 12-story Italian Renaissance landmark building boasts 217 guest rooms and spacious suites. Named the #1 hotel in Delaware by Conde Nast Traveler and U.S. News and World Report, the hotel is home to Le Cavalier at the Green Room, a modern French brasserie helmed by Chef-Partner Tyler Akin. Owned by Buccini/Pollin Group and managed by PM Hotel Group, the HOTEL DU PONT is a member of Preferred Hotels and Resorts Worldwide and a charter member of Historic Hotels of America. For more information, visit www.hoteldupont.com. Follow us on Facebook and Instagram.

ABOUT PM HOTEL GROUP

Awards + Accolades:

• Recognized as a Best Place to Work in Hospitality as seen in Hotel Business

• Fastest Growing Private Companies in DC - Washington Business Journal

• Inc 5000 - Fastest Growing Private Hospitality Companies

PM is PEOPLE-POWERED

At PM Hotel Group we are passionate about fostering an environment that allows our associates to thrive. Creating a culture dedicated to respect, teamwork, entrepreneurial spirit, and the drive to

succeed, we encourage our associates to express themselves and their unique talents. We celebrate diversity and are committed to equity and inclusion.

A top-15 hotel management company, PM Hotel Group has over two decades of experience building relationships with brands, partners, and third-party hotel owners. We know that our greatest resource is our people, and this people-first mindset is at the heart of our corporate DNA.

Customer Satisfaction:

Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with PMHS staff. It is essential that you always remain professional, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every PMHS associate is a guest relations ambassador, every working minute of every day.

Work Habits:

To maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality, and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, can solve routine problems that occur on the job, and ask for help whenever you are not sure how to do something.

Safety & Security:

The safety and security of our guests and associates is of utmost importance to PMHS. Every PMHS associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.

NOTE:

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. The associate's supervisor may assign other job-related duties. Furthermore, this description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, always, an "at will" associate.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)