Marketing Manager

Hostway San Antonio , TX 78201

Posted 5 months ago

COMPANY OVERVIEW:

Hostway and HOSTING have merged, creating one of the largest managed cloud services platforms in the world. Together, Hostway | HOSTING has been a global leader in managed and cloud hosting for over 20 years, serving customers ranging from start-ups to Fortune 500 companies, and specializing in hosting mission critical workloads and applications. We deliver highly secure, compliant, and always available solutions to thousands of customers worldwide and commit ourselves to:

  • Live by our Customer Pledge by giving each and every customer the exceptional service they deserve.
  • Providing unmatched technical expertise.
  • Empowering customers to run their apps where they run best, made possible by our hybrid cloud.
  • Providing customers with 24/7 phone access to real experts, including cloud-hosting experts who are committed to solving customer problems.

We are first and foremost a service company, enabled by technology not the other way around. We believe that service is the core to creating a vibrant, built-to-last organization. If what weve said isnt a mission you can get behind, or you are looking for a big paycheck to do more directing than doing stop reading.

Still with us? You likely believe that there is more to a job than just getting paid, and that the mission really matters. Good. Because we believe that too.

For more information about Hostway | HOSTING, please visit http://www.hostway.com.

Requirements

POSITION PURPOSE:

Hostway|HOSTING is seeking a Marketing Manager for its Web & Apps business unit. This position will lead a team of SEO, PPC, and Lead Gen experts in the development and execution of a wide variety of customer acquisition campaigns from search engine marketing and display advertising to highly targeted lead generation campaigns. The Marketing Manager works with other senior managers in sales and product management to develop the overall customer acquisition strategy - including the target markets, offers, promotions, channels, and media. The Marketing Manager coordinates the implementation and execution of these campaigns, ensuring that performance is effectively tracked, and continually assesses the ROI making adjustments where needed.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

  • Lead planning and execute fully integrated demand generation marketing campaigns with the goal of driving attributable leads and revenue.
  • Serve as the primary liaison for external agencies and contractors, providing direction and feedback as needed to keep all parties aligned and production schedules on track.
  • Review and optimize all collateral for quality, effectiveness, and compatibility with objectives and brand positioning.
  • Be a powerful advocate and thought leader by representing assigned product lines and channels in webinars, speaking engagements at industry events and blog contributions.
  • Develop and execute the go-to-market (GTM) strategy for assigned product line(s) and channels from strategic plan to execution and sustaining.
  • Incorporate the value propositions into key customer touchpoints and collaborate with all aspects of marketing (creative design, PPC, display, events, social, digital, communications, and research) to integrate and amplify marketing efforts.
  • Coordinate the development and execution of campaigns including target selection and list development, messaging, offers & promotions, conversion tactics and tracking.
  • Direct the day-to-day management of the companys SEO, SEM, Display, and Lead Generation efforts, working with the team to develop a regular cadence of testing, analysis, and optimization.
  • Ensure that campaigns are accurately tracked, and report on campaign performance metrics such as CTR, acquisition cost, and overall ROI
  • Monitor overall marketing spend vs. the budget, and make adjustments as needed allocating funds towards campaigns with the highest ROI
  • Establish and manage marketing vendor relationships, negotiating contracts and insertion orders
  • Provide direction to the creative and content teams to ensure that the companies websites, landing pages, and all collateral is effective both from a conversion standpoint and a user experience perspective
  • Monitor competitive advertising campaigns and recommend adjustments in Hostways campaign offer and messaging as required.
  • Manage, mentor and lead direct reports and junior staff within the marketing team.
  • 3+ years of in-depth experience in marketing/demand generation marketing in digital services in an accountable management role
  • Experience in Cloud Hosting, SaaS or related industry a plus
  • Migration experience in shared hosting environment and proficiency in troubleshooting different platforms would be an asset
  • Product marketing management experience including defining product roadmaps and market-driven product requirements based on customer, prospect, marketplace, and competitive dynamics for new product release
  • Proven track record of developing and executing successful demand generation campaigns from lead generation to overall revenues that result in meeting strategic business objectives
  • Experience in managing and tracking effective SEM and digital marketing campaigns either through in-house resources or third parties
  • Experience directing and coordinating campaigns via marketing automation platforms such as Marketo, Pardot, or Hubspot.
  • Solid understanding of the SMB and Mid-Market segment including technology adoption, infrastructure drivers, decision makers, and pain points.
  • Experience in channel marketing, including VAR and Strategic partner program support.
  • Proved ability to construct digital projects and paid media advertising plans.
  • Proven ability to optimize for organic search on the major search engines: Google, Yahoo, MSN/Live and ASK. Google AdWords Certification a definite plus.
  • Proven SEO success including link building, link baiting, ranking for targeted keywords, increased referrals and conversions.
  • Deep familiarity with Social Media and Community Websites.
  • Hands on experience managing, tracking, and optimizing online marketing campaigns and SEO.
  • Excellent analytical skills.

DESIRED MINIMUM QUALIFICATIONS:

Benefits

Hostway offers a competitive salary and benefits including Paid Time Off, free Medical to Employees, Dental, retirement plan with 401(k) match, and much more. If you are interested in joining a profitable, growing, and dynamic company, we want to hear from you! Hostway is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other classification protected by Federal, State or local law.

Hostway thanks all candidates for their interest; however, only shortlisted candidates will be contacted.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager

Apex Systems

Posted 2 days ago

VIEW JOBS 10/17/2019 12:00:00 AM 2020-01-15T00:00 Job Description Job #: 1017819 Apex Systems, the 2nd largest IT staffing firm, is looking to hire a Sr. Marketing Manager in San Antonio, TX for one of our top financial clients! This assignment is anticipated to be a 1 year contract; however, Apex Systems cannot guarantee the length of this assignment. This will also have a first shift Monday-Friday schedule. If you are interested, please apply and we will reach out to you right away! Sr. Marketing Manager Provides support to various internal and external resources to develop and deliver go-to market plans for company brand and products that contribute to goals outlined by strategy/market performance. Assists in the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution. Assists in the creation, facilitation and/or execution of marketing campaigns across multiple channels including—but not limited to—mass, direct, interactive and employee. Minimum Requirements: * Bachelor's degree or equivalent work experience. * 4 or more years of relevant business support and / or general analysis experience. * Basic knowledge of Microsoft Office Tools to include Word, Excel and Access. Business Acumen, Collaboration, Communication, Demonstrate Adaptability (Agility), Drive for Results and Innovation. Responsibilities: * May be responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives. * May work with internal groups to assist in the maintenance of complete and accurate data files using querying and other system tools to produce required reports and / or may be responsible for providing support in ongoing management of agency resources, campaign and channel plans and related budgets. * Performs gap analysis on external and internal business environments and member data and synthesizes marketing, consumer and business research to identify opportunities and / or effectively coordinates with the agency on campaign initiatives. * Synthesizes key data and research in order to recommend marketing initiatives that meet business goals, reviews the data for accuracy, (completing and resolving any issues) and / or facilitates and maintains data in internal systems and / or campaign planning tools with minimum supervision. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [ Phone number blocked ] -6178. Apex Systems San Antonio TX

Marketing Manager

Hostway