Marketing Manager

Oxford University Press, Inc. Sunderland , MA 01375

Posted 4 weeks ago

We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

1.Strategy and planning

a) Develop a marketing strategy for the corporate channel, taking into account goals, segments,

product range, and marketing mix

b) Create an annual marketing plan, budget, and calendar for the corporate channel, working with

Corporate Sales team leads to identify priority areas

c) Be responsive to market conditions and sales against budget throughout the year, adapting plans

where necessary

d) Conduct market and competitive surveying to keep abreast of changes and guide our value

proposition

e) Develop competitive advantage through excellent marketing and sales support

2.Campaign management

a) Design creative and innovative campaigns to drive awareness and generate leads

b) Utilize a range of marketing tactics including web, email, social, content, and advertising

c) Identify new marketing opportunities for reaching media buyers

d) Embed the OUP corporate sales team within the pharmaceutical and device industry via the

production of case studies, guidance documents, and market intelligence

e) Manage the OUP Advertising and Corporate Services LinkedIn account, developing a data- driven

content and advertising strategy; monitor social media metrics and lead generation through the

platform

f) Effectively delegate the implementation of campaign elements to a Marketing Assistant, overseeing

output to ensure work meets required standards and budget

g) Manage the corporate marketing budget, using regular tracking to maintain adherence to

budget, and regularly reporting progress to manager

3.Sales tools and materials

a) Understand sales requirements for visit tools and materials; develop a planning/prioritization

process with sales, and create a suite of digital sales tools which meet their needs

b) Work with a Marketing Assistant to create annual media kits, delivering within deadline, budget, and

quality standards

c) Work with a Marketing Assistant to update the corporate sales marketing website as needed

d) Conduct competitor analysis of media kit presentations and key USPs, developing our media kit

offering each year to create competitive advantage

4.Corporate website and customer data program

a) Work with the Web Development and UX teams to coordinate the migration of oupmediainfo.com to

the Oxford Academic platform

b) Work with a Marketing Assistant to delegate the maintenance of information on the site, ensuring

that content is accurate and up-to-date

c) Measure and report on site metrics against agreed goals

d) Upon migration of the corporate site to the Oxford Academic platform, work with the Web

Development and Customer Data teams to facilitate the creation of a data capture program that

adheres to global data privacy regulations and OUP's customer data use guidance

e) Develop an effective marketing outreach program for contacts captured via the new customer data

program

5.Internal communication

a) Maintain regular, constructive contact with the Corporate Sales team, sharing information on

plans, campaigns, and results in quarterly briefings

b) Utilize the Corporate Sales team's expertise to build your knowledge of our product range,

market segments, goals, and customer insights

c) Work effectively and constructively with a Marketing Assistant, monitoring their workload

and communicating their progress and output to their direct manager

d) Work effectively and constructively with teams within the Marketing Shared Services

Organization to deliver campaign elements within required standards and timelines

e) Work closely with Journals Marketers to ensure corporate products are incorporated into

relevant campaigns and visible at relevant conferences

6.Analysis

a) Provide regular reporting on performance against KPIs and critical measures of performance and

effectiveness

b) Maintain analysis of campaigns to measure against KPIs and utilize benchmarks set by previous

campaign performance to monitor success of campaigns and activity

ABOUT YOU

  • Experience of B2B marketing, and an interest in publishing

  • Ability to create innovative marketing strategies with direction from manager

  • Ability to translate strategies into tactical plans, executed to a high quality

  • Strong interpersonal skills, including the ability to make connections and build relationships

  • First-rate written and verbal communication skills, and a keen eye for detail

  • Ability to work independently and proactively

  • Ability to effectively delegate tasks

  • Strong numeracy and analytical ability to enable you to budget and analyze results

Position Location: This position can be remote in the United States.

GJC: I5 (For internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

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Marketing Manager

Oxford University Press, Inc.