Marketing Manager

Overview

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China. This position can be based in Phoenix, Charlotte, Madrid, Barcelona or Lyon.

Hayward IMG, a division of Hayward Industries Inc., delivers pool professionals the most reliable and technologically advanced residential and commercial products in more than 60 countries around the world. Our team of experienced and dedicated professionals understands how quality products, prompt service and ready supply impact the smooth running of our customer's businesses.

The Marketing Manager must be a dynamic, proactive B2B marketing professional to drive our business in advanced pool equipment categories in 3 distinct global markets: Latin America, Southeast Asia and the Middle East. The successful candidate will be a creative and analytical team member, and will have a proven track record in strategic planning, tactical commercial opportunism and cross-functional project management.

The Marketing Manager is responsible for marketing communications across all media platforms - ensuring key messages are communicated effectively to targeted audiences. Reporting to the General Manager, this is a hands-on role in which the manager will produce, or act as liaison with, external agencies to produce impactful advertising, digital content, POP displays, promotions and other marketing materials.

The role involves close communication and partnership with the IMG Sales team to ensure that projects are effectively coordinated and executed locally in each market.

Responsibilities

Develop and execute marketing programs to increase awareness, build categories and grow demand for Hayward products in Latin America, Southeast Asia and the Middle East for both residential and commercial pools

• Develop, in conjunction with sales and general management, a 1- and 3-year strategic plan for marketing

• Ideate, plan, and develop integrated marketing campaigns to increase awareness and demand in the trade channel for all 3 regions.

• Execute with sales and management, all promotional campaigns adopted in the strategic plan

• Strategic Plan to include, but not limited to:

• Facebook, Instagram and WhatsApp messaging and calendar

• Development and distribution of Monthly IMG newsletter

• Support for trade shows and dealers events

• Directing/advising/assisting customers with marketing allowance spend

• Totally Hayward program management

• Conduct and analyze Trade surveys (e.g. Net Promoter Score)

• Management of IMG website content

• Sales Promotional plan and schedule

Other duties to include:

• Work with Hayward Digital Team to update the IMG website.

• Assist with General customer communications (price increases, policy changes, etc)

• Manage IMG dealer database

• Provide sales team and customers with updated product literature

• Assist sales team with updated sales materilas (e.g. product power point slide decks)

Qualifications

• A proven track record of successful B2B or B2C marketing campaigns and initiatives.

• Bilingual in English and Spanish required.

• Education: Bachelor's degree (B.A.) from four-year college or university preferred.

• Preferred locations include Phoenix, AZ or Charlotte, NC, Madrid, Barcelona, and Lyon.

• Travel: about 10% to Asia, Middle East, Latin America & Caribbean

Experience with:

• Graphical design packages such as Photoshop, InDesign, or equivalent.

• Experience with social media platforms

• Experience with online marketing platforms such as Constant Contact , Mail Chimp (or equivalent)

• Experience with survey instruments such as Survey Monkey (or equivalent)

• MS Office programs, particularly PowerPoint, Excel and MS Word

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