Marketing Manager

Job Description Job Description JOB SUMMARY The Marketing and Digital Media Manager is responsible for developing, implementing, and evaluating multi-layered marketing and digital strategies to fully leverage all aspects of the organization's brand in support of its mission. Uphold a positive work environment that follows Goodwill's Amazing Customer Experience (ACE) culture, Values, and Mission in everything you do and every interaction you have with co-workers, clients, customers and management.

DUTIES AND RESPONSIBILITIES Oversee a wide variety of communications initiatives designed to enhance the organization's visibility in the community, ensuring consistent messaging and branding. This duty is performed daily, about 10% of the time. Oversee digital management systems, including social media platforms and websites.

This duty is performed daily, about 20% of the time. Develop and execute social and digital media growth strategy with experience in paid digital advertising platforms including OTT, connected tv, paid search, analytics, Google ads and SEO. This duty is performed daily, about 20% of the time.

Create comprehensive digital media reports for leadership. This duty is performed daily, about 5% of the time.

Create content via digital distribution platforms and maintain a social media content calendar to achieve the highest level of impact and return including content for social media, website and e-newsletters.

Oversee budget spend for these areas. This duty is performed daily, about 20% of the time. Work with external vendors to execute digital ad buys, websites, and apps.

This duty is performed daily, about 5% of the time. Monitor and track emerging digital media trends to ensure content and social media strategies and offerings remain current with advancements in platforms and responsive to audience content preferences. This duty is performed as needed, about 5% of the time.

Perform graphic design and content creation for multiple digital platforms. This duty is performed daily, about 10% of the time. Maintain Google My Business, Apple Map locations and Yelp Locations.

This duty is performed monthly. Work constructively with colleagues in a creative, collaborative, cross departmental/cross project environment. This duty is performed daily, about 5% of the time.

Participate in Goodwill Industries of Arkansas' fundraising and marketing activities as needed. This duty is performed as needed. Perform other duties and special projects as assigned.

This duty is performed as needed. EXPERIENCE Proficient in graphic design skills using Adobe Creative Suite. Thoroughly familiar with all major social media platforms including, but not limited to:

Facebook, Instagram, Twitter, TikTok, YouTube and LinkedIn. Excellent analytical, problem-solving and planning skills. Must possess strong writing and editing skills.

Photography and videography a plus Ability to handle and oversee several projects at once and work in a quick-paced environment. EDUCATION Bachelor’s degree in marketing, public relations, journalism or equivalent field plus five years related experience and/or training, or equivalent combination of education and experience. Company Description Company Values

• ICARE Integrity – We operate in an open, truthful environment and strive to meet the highest ethical standards. Collaboration – We achieve and deliver our mission together.
  
  Attitude – We serve with humility and passion and act for the good of the organization. Respect – We treat all people with dignity and respect. Explore – We explore continuous improvement, bold creativity, and change. Company Description Company Values

• ICARE

Integrity – We operate in an open, truthful environment and strive to meet the highest ethical standards.

Collaboration – We achieve and deliver our mission together.

Attitude – We serve with humility and passion and act for the good of the organization.

Respect – We treat all people with dignity and respect.

Explore – We explore continuous improvement, bold creativity, and change.