The Marketing Manager creates and implements high impact integrated marketing communications plans designed to drive retailer and designer attendance to Atlanta Market.
The primary focus of this role is to grow sustainable traffic to the campus through omnichannel marketing campaigns and special programs focusing on driving new traffic and retaining existing.
The Marketing Manager will report to the VP of Marketing, Gift & Home and have the support of a Marketing Coordinator with additional resources across the in-house marketing team. This position is responsible for marketing efforts for AmericasMart's Home, Gift & Rug trade shows.
Bachelor of Administration or Bachelor of Science Degree in Marketing or related field
4-5+ years of progressive omnichannel marketing, advertising, publishing experience
Proficiency in using MS Office products, especially Word and Excel, and project management systems
Experience managing agencies, vendors and media relationships is required.
Strong interpersonal, communication, written and listening skills.
A combination of both agency and client-side experience preferred
Understanding of the retail, wholesale and interiors environments is a plus.
Expertise in relevant industries is preferred (Primarily: Gift & Home Furnishings - Secondly: Apparel).
Direct tradeshow experience is a plus
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
Develop and implement annual, quarterly and per-initiative integrated marketing communications plans designed to drive retailer and designer attendance to AmericasMart during Markets including media, direct mail, email, events, programming, social, creative, digital strategies and others
Create and manage contact and segmentation strategies including defining target audiences and managing effectiveness of campaigns with analytics generated by digital and data teams
Work closely with VP of Marketing on strategies and key priorities as defined by the business identifying core goals, categories and initiatives that impact messaging the overall mix of deliverables designed to support Markets
Media buying and planning working with marketing coordinator on budget tracking, creative direction and plan implementation across all channels events, video, digital, traditional.
Oversight of key Market programs and special projects, including Shop the Show, educational programming, strategic partnerships and co-location of special events
Work closely with Buyer Services team creating special programs that support buyer acquisition, materials, event programs and association partnerships
Develop tenant communications plan including recurring meetings, email newsletters, website updates and others channels to effectively inform stakeholders of key AmericasMart information
Conceptualization and calendaring of at-Market seminar programming with production support by Marketing Events Manager and Operations department
Development and execution of cross-promotional marketing plans to support multiplier programs
Identify and implement tenant partnership opportunities with the sponsorship team
Develop and maintain extensive knowledge of the home and gift industries
Some field work required, including attending industry networking events
Responsible for maintaining IMC brand standards, voice and image on IMC communication efforts.
Work closely with leasing and temporary sales departments to develop marketing plans and sales materials that nurture and support the growth of the exhibitor base at AmericasMart.
Conducts periodic competitive Market analysis and reports findings to internal teams.
Performing special projects and assignments as assigned.
SUCCESS FACTORS/JOB COMPETENCIES:
Excellent interpersonal skillsthe individual builds relationships with the Marketing team members, AMC colleagues at all levels, prospective candidates, and third party vendors; has the ability to work with minimal supervision in a professional, courteous manner while demonstrating diplomacy, tact, and discretion.
Customer service orientationthe individual has a passion for meeting and exceeding the needs of internal and external customers and will be a strong team player.
Excellent oral communicationthe individual speaks clearly and persuasively in positive or negative situations, has the ability to effectively present information and respond to questions from AMC employees, customers, and the general public.
Excellent written communicationthe individual edits work for spelling and grammar, presents numerical data effectively and is able to read and interpret written information; has the ability to write, reports, business correspondence, and procedure manuals.
Time managementthe individual prioritizes and plans multiple work activities to meet deadlines, uses time efficiently and develops realistic action plans.
Quality controlthe individual demonstrates accuracy and thoroughness and monitors own work to ensure quality.
Problem solvingthe individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully to identify solutions
Adaptabilitythe individual adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
Dependabilitythe individual is self-motivated, consistently at work and on time, follows instructions, responds to management direction and solicits feedback to improve performance.
Creativity the individual has an "an eye" for layout and photography.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Physical demand: The work is mostly sedentary with periods of light physical activity, and is performed in office surroundings. Typical positions require bending, reaching, holding, grasping, and turning objects; and operating computer or typewriter keyboards. The work requires the ability to speak normally and to use normal or aided vision and hearing. This position may be subject to work beyond the normal scheduled hours of work; to support AMC's Gift, Home, Rug and Apparel markets, to attend evening or weekend meetings and work sessions.
Work environment: The noise level in the work environment is usually low to moderate.
Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.
It is Company policy to comply with Federal and State Equal Employment Laws.
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