Marketing Manager

Description

Job Title: Marketing Manager

Company: FW Logistics

Location: Belleville, IL.

About FW Logistics: Founded in 1949, FW Logistics is a leading logistics service provider that seamlessly combines extensive experience with a commitment to personalized service. Specializing in food-grade storage initially, we have expanded our expertise to include contract warehousing, dry storage, hazmat storage, and temperature-controlled warehousing. With over 7 million square feet of warehouse facilities strategically located across the nation, FW Logistics is uniquely positioned to cater to the diverse needs of our clients.

Position Overview: We are seeking an experienced and dynamic Marketing Manager to join our team at FW Logistics. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing initiatives within the logistics industry. As the Marketing Manager, you will play a crucial role in driving brand awareness, customer engagement, and lead generation for FW Logistics.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with FW Logistics' business objectives, ensuring consistent brand messaging across all channels.

• Content Creation: Create compelling and relevant content for various platforms, including website, social media, newsletters, and other marketing collateral.

• Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, and social media advertising, to enhance online visibility and drive customer acquisition.

• Market Research: Conduct market research to identify trends, competitor activities, and customer preferences, providing insights for continuous improvement of marketing strategies.

• Campaign Management: Plan and execute marketing campaigns, promotions, and events to generate leads and support sales initiatives.

• Collaboration: Work closely with cross-functional teams, including sales, operations, and IT, to ensure marketing strategies align with overall business goals.

• Analytics and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to measure the effectiveness of campaigns and optimize strategies.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience as a Marketing Manager, preferably in the logistics or supply chain industry.

• Strong understanding of digital marketing, content creation, and campaign management.

• Excellent communication and interpersonal skills.

• Ability to think strategically and execute tactically.

• Proficiency in marketing software and analytics tools.

Benefits:

• Competitive salary

• Health, dental, and vision insurance

• 401K w/ 4% match Retirement savings plan