The Sr. Marketing Manager IDN and Evidence Generations for NACO (North American Commercial Ops) is responsible for development and dissemination of the scientific, technical, and financial evidence in support of Beckman Coulter's value proposition to laboratory customers. Through partnerships with customers, NACO Sales, and multiple teams across Beckman Coulter and Danaher Diagnostics organizations, Sr. Manager maximizes the impact of the generated data on competitive wins and customer retention in North America.
Leads development of evidence on the impact of Beckman Coulter products and services on laboratory clinical and operational performance. Generates case studies, publications, competitive tools, and other communication vehicles to disseminate the results.
Partners with NACO Sales team to identify collaborative opportunities with laboratory customers. Executes collaborative engagements from contracting to content development and publication.
Partners with Clinical Affairs, Scientific Affairs and Health Economics and Reimbursement teams to build educational and competitive tools for marketing campaigns and individual selling opportunities. Supports National Accounts and IDN Sales teams.
Supports implementation of the tactical marketing programs, including sponsored symposia, user groups, etc. Acts as a resource for VIP program.
Additional duties as required.
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Bachelor's degree in field with 14 years exp. OR Master's degree in field with 12 years exp. OR Doctoral degree in field with 9 years exp.
Working knowledge of the N. America diagnostics market and experience with the sales cycle for capital equipment (instruments, reagents, service, interfaces, automation) is highly desirable. Experience in Laboratory Medicine, Clinical or Anatomic Pathology and diagnostic Hematology is preferred.
Demonstrated confidence and energy in presenting to an audience of various stakeholders
Demonstrated experience with commercialization of mature and new products, development and execution of product launches, including messaging, positioning, pricing, sales materials, sales training, communication plans.
Demonstrated history of partnership with Sales Leadership and Field Sales organizations.
Good understanding of North American Healthcare market and reimbursement environments, ability to develop and market clinical and economic value propositions for medical technology.
Ability to achieve results in large, global, matrixed organizations and to work cross departmentally to achieve company strategic vision outside of core product line.
High energy, "roll-up-their-sleeves" self-starter with bias for action and sense of urgency. Emotional maturity and ability to create change in rapidly evolving environment.
Strong interpersonal and excellent verbal /written communication and presentation skills required.