Marketing Manager, Events

Urban Compass New York , NY 10007

Posted 4 months ago

Compass seeks a Marketing Manager of Events based in our New York office to join the team and contribute to our national event strategy and initiatives. In this role you will plan, develop, and execute national and regional events. You will work across multiple departments to understand the goals of the business partner who is funding the event and the attendees to maximize the return on Compass' investment and deliver a world-class experience that delights all parties. You will work collaboratively with the industry's best in-house marketing team, creative studio and communications team to coordinate event details from the invitation aesthetic to the itinerary and day of production, as well as how we communicate the event to drive awareness and attendance. You will actively source and manage vendors such as rentals, florists, food/beverage, lighting, and AV prior to each event. This person should have deep experience with negotiations, client management, technical understanding and advanced taste and aesthetic qualities to ensure a premier level with all events. Event programs will range from small scale intimate recruiting events to large scale national events in various markets for 500+ agents with a unique offering of keynote speakers, physical fitness activities, networking events and listing tours.

At Compass You Will:

  • Plan, develop and execute small scale and large scale national events

  • Liaise between marketing, creative, communications, recruiting, HR, product, agent operations, and advertising teams

  • Communicate nationally with all Compass offices to ensure sufficient lead times

  • Develop a clear and effective registration process that delivers on attendance results flawlessly

  • Develop event programming that will drive excitement and ticket sales. This may range from external speakers to driving the content strategy for internal speakers

  • Create and maintain event emails and event management system Bizzabo

  • Evaluate locations, venues, vendors, industry events and provide recommendations

  • Provide detailed post-event reports by conducting surveys, gathering stakeholder feedback and creating action plans around improvement following all activations

  • Pre-production event management including coordinating speaker details, rehearsal schedules, session flow, travel schedules, presentations and more

  • Measure effectiveness of National Agent Retreats in terms of referrals, recruiting, overall attendance and other key identified metrics such as attendance, impressions and reach

  • Contribute to developing business model and budget around national events

  • Source and secure sponsorships, both in kind and monetary

  • Work with the Product team to assure all integrations with the site are effective prior to each event to help handle tracking of attendees, etc

  • Evangelize events and performance internally to all key stakeholders

  • Maintain excellent rapport with external groups (vendors etc) in order to maximize efficiency and leverage in multiple markets

  • Manage budgets and create tracking spreadsheets for various needs related to events to ensure we remain at or below budget

  • Set-up meetings with potential speakers, thought leaders, facilitators and any other talent required to ensure a successful event and manage all communications and production details with talent or representatives throughout the process

What We're Looking For:

  • A minimum of 6 years of Event and/or marketing experience

  • Ability to work independently, taking ownership over operations and execution

  • Experience producing large scale conferences that require logistical excellence

  • Experience with the operational and technical production of large scale events including a solid understanding of conference AV needs, sourcing adequate power, optimal staging for live and recorded audiences, crowd control strategies for registration and overall event flow

  • Adept project manager; impeccable time management and prioritization skills

  • Ability to remain calm under pressure

  • Experience working collaboratively on a team and cross functionally with other departments

  • Must be comfortable conversing with vendors over the phone and face to face with continuous follow-up

  • Must be a self-motivated team player that is able to constantly multi-task and work well under intense time-lines

  • Skilled communicator with great interpersonal skills

  • Meticulous attention to detail and highly organized

  • Understanding of marketing strategy and planning with the ability to identify the right fit for sponsorships

  • A unique skill set that combines an extremely detailed person with an eye for design and the keen understanding of how great visuals can elevate an event concept to the next level

  • Excellent writing skills and grammar

  • Execution oriented

  • Experience working in a client or account service environment a plus

  • Experience working in real estate marketing, and/or at a luxury brand a plus

  • Experience working with Bizzabo management system a plus

  • Proficient in the suite of office tools from Apple, Google and Microsoft Excel

At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place.

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Marketing Manager, Events

Urban Compass