Marketing Manager, Events

Marketing Manager, Events

Position Overview:

Cantaloupe, Inc. is seeking a highly organized and proactive Marketing Event Manager. This role is integral to the planning, coordination, and execution of all event-related activities, ensuring seamless delivery and maximum impact. The ideal candidate will have a strong background in event management, exceptional project management skills, and the ability to foster relationships with partners and vendors.

Key Responsibilities:

Event Planning and Coordination:

• Assist in the development and execution of the annual event calendar.

• Plan, coordinate, and manage logistics for trade shows, customer conferences, and partner events.

• Collaborate with internal teams and external partners to ensure event objectives are met.

On-Site Event Management:

• Oversee on-site event setup, execution, and breakdown for shows/events that require a marketing representative to attend and support.

• Coordinate with vendors, venues, and stakeholders to ensure smooth event operations.

• Manage event staff and volunteers as needed.

Partner and Stakeholder Engagement:

• Work closely with the Sr. Director to support partner events and sponsorship activations.

• Coordinate with partners to secure sponsorship and participation in events, ensuring alignment with overall marketing and partnership strategies.

• Facilitate communication between partners to ensure partnership deliverables are met and integrated seamlessly into events.

• Foster relationships with partners to maximize event success.

Marketing and Communication:

• Assist in developing event marketing materials and communications.

• Ensure consistent branding and messaging across all event-related content.

• Promote events through various channels to drive attendance and engagement.

• Collaborate with other marketing team members to ensure cross-channel execution for events pre, during and post-event.

Budget Management:

• Manage event budgets, ensuring cost-effectiveness and adherence to financial guidelines.

• Track expenses and provide regular budget updates to the Sr. Director.

Post-Event Analysis:

• Collect and analyze event feedback and performance metrics - including lead generation, opportunities and ROI.

• Provide insights and recommendations for future events.

• Prepare post-event reports and presentations for stakeholders.

Additional responsibilities and projects may be assigned as needed to support evolving business objectives and strategic goals.

Qualifications:

• Bachelor's degree in Marketing, Event Management, or a related field.

• 5+ years of proven experience in event planning and management.

• Strong project management and organizational skills.

• Excellent communication and interpersonal abilities.

• Ability to work under pressure and meet tight deadlines.

• Proficiency in event management software and tools.

• Experience managing budgets and financial tracking.

• Ability to travel as required for events.

Why choose Cantaloupe:

We offer competitive benefits not just limited to compensation but also offer:

• Medical, Dental, & Vision Benefits coverage, plus additional benefits (Life Assistance Program, Financial Wellness, and Nutritional Counseling)

• 401(K) with employer match effective upon first day of employment

• 18 days PTO + (9) Observed Company Holidays

• Tuition Reimbursement